Top 10 Influencity Alternatives for Influencer Marketing

When influencer management becomes time-consuming and manual, brands and agencies look for tools to streamline their influencer marketing efforts and reduce manual tasks. One such platform is Influencity, known for its robust influencer discovery, campaign management, and analytics features. It helps brands and agencies find the right creators, manage collaborations, and measure campaign performance with precision.

While Influencity is a well-regarded choice for running end-to-end influencer campaigns, some brands explore other tools that may align better with their unique goals. Let’s look at the top 10 Influencity alternatives and why brands consider looking beyond it.

Drawbacks and Limitations of Influencity:

1. No Refunds Policy: Influencity does not offer refunds, which can be a concern for brands that want flexibility or are testing the platform for the first time.
2. Inaccurate Audience Demographics: The platform’s audience data may not always be reliable, which can affect decision-making when choosing influencers.
3. Limited Influencer Discovery: Influencity can show repetitive results, making it hard to find niche or fresh creators that fit specific campaign needs.
4. No Automated Outreach or Follow-Ups: Teams must manage communication manually, which can slow down campaign execution and increase workload.
5. Missing Affiliate Tracking Tools: There's no built-in system for managing commissions or tracking affiliate sales, which is a dealbreaker for many performance-driven brands.
6. Basic Customer Support Experience: Influencity may not provide the level of onboarding and hands-on support that some teams need when getting started or troubleshooting.

Influencity Alternatives: All Tools at a Glance

1. SARAL

SARAL is an influencer marketing platform for ecommerce and DTC brands, no matter how big or small they are. It's also great for agencies running influencer marketing campaigns for multiple brands. If you're in charge of influencer marketing, a marketing boss, or even the brand owner wanting to get the word out, SARAL can help you create and manage your team of influencers.

Pricing That Works for You:

SARAL offers flexible quarterly pricing to suit different stages of your influencer marketing journey:

• Starter: $3.6k per quarter. Ideal for those just beginning to explore influencer marketing.
• Business: $4.5K per quarter. Well-suited for businesses looking to expand their existing influencer programs.
• Professional: $7.5K per quarter. Designed to help streamline large-scale influencer initiatives.

Check out each plan in detail here.

Free Trial?

Yes, a free trial is available for you to explore SARAL's features once a call is complete. Try it out for yourself here.

What SARAL Can Do:

1. Find the Right Influencers: Easily find creators on popular platforms like TikTok, YouTube, and Instagram. SARAL gives you important information about them, who their audience is, and how to contact them, so you can find the best people for your brand.
2. Make Outreach Easy: Send personalized outreach to many influencers at once automatically with our email drips feature and an AI-powered inbox. This saves you time while still making your messages feel genuine.
3. Manage Your Influencer Team: Keep track of all your affiliates, brand ambassadors, and influencers in one simple system. This helps you build strong, lasting relationships.
4. See Your Sales Grow: Create special links, discount codes, and tracking links to see exactly how much each influencer helps you sell.
5. Track Content from Influencers: SARAL has a tool that automatically finds UGC created by influencers about your brand, so you never miss important posts or engagement.
6. Connect with Your Store: Easily link your Shopify, WooCommerce, Klaviyo, and PayPal accounts to make managing your influencer program simpler.
7. Automate Everyday Tasks: Let SARAL handle things like shipping products, following up with influencers, tracking their posts, and checking their performance automatically.

How DTC Brands Are Using SARAL:

1. Learn how Heart & Soil built brand awareness with influencers and saved hours on influencer discovery.
2. Learn how Nooma built a diverse influencer portfolio and streamlined influencer management with SARAL.
3. Learn how Augmentum turned influencer seeding into growth engine for their clients with SARAL.

Why People Like SARAL:

1. Simple to use, designed for building teams of brand fans.
2. Has a built-in system to manage your relationships with influencers.
3. You get help getting started and regular check-ins with their team to see how things are going.
4. Saves you time by doing many tasks automatically.
5. Customer support is available all day, every day.
6. You keep all the money you make from affiliate sales.
7. You can search through a huge number of influencers – over 100 million.
8. They have easy-to-understand contracts and flexible pricing for online stores of all sizes.

Things to Keep in Mind:

1. It's not a marketplace where all creators are listed, and it doesn't have a limited database.
2. It's not the best choice if you want influencers to promote your products passively.
3. It doesn't currently have a feature to allow you to run ads from influencers' accounts.
4. It's not designed to track sales that come directly from ads run by influencers.

User Reviews on G2:

Influencity Vs SARAL:

Choose Influencity if you're focused on detailed analytics and don't mind managing influencer outreach manually. But, SARAL is a better choice if you want a simpler, faster way to run influencer campaigns. SARAL automates outreach and follow-ups, includes built-in affiliate and seeding management, and offers smarter, real-time influencer discovery. It’s ideal for brands that value ease of use, speed, and driving measurable results without the extra steps.

2. GRIN

Who Should Use This?

GRIN is generally designed for online stores and brands that are medium to large in size, have teams of at least 10 people, and marketing budgets of $1 million or more.

Pricing:

The yearly cost for GRIN typically ranges from $25,000 to $40,000. If you're interested in a plan specifically tailored to your needs, you'll need to request a demo to get a custom quote.

Free Trial?

No, GRIN does not offer a free trial.

Key Features:

1. Finding, checking, rating, and grouping influencers.
2. Tools for working together with influencers.
3. Managing user-generated content (UGC).
4. Handling payments to influencers.
5. Reports and overview screens.
6. Tracking how campaigns are performing.
7. Export & Import Tools

Pros:

1. Easy to use.
2. Good for managing influencers.
3. Helps keep things organized.
4. Useful for managing campaigns.
5. Offers customer support.

Cons:

1. Contracts can be difficult to get out of.
2. Getting started and training the team can take a long time.
3. Customer support can be poor.
4. The software can be slow and not very user-friendly.
5. Limited features, unexpected extra costs, and frequent attempts to sell more features.
6. You can't directly search for influencers on Instagram within the platform.

User Review on G2:

Influencity Vs. GRIN:

Choose Influencity if you're a smaller brand or just getting started—it offers strong influencer discovery, accessible pricing, a free trial, and easy payment management in multiple currencies. Choose GRIN if you're a more established brand needing deeper e-commerce integration, rewards management, and hands-on support to run high-volume, performance-driven campaigns.

3. CreatorIQ:

Who Should Use This?

This platform is best suited for large, global online stores and major companies that have significant budgets for influencer marketing and large teams dedicated to it.

Pricing:

While the exact cost isn't publicly available, reports suggest that plans might start around $2,350 per month with a yearly agreement, which would be about $28,200 per year. Other sources indicate that the starting price could be closer to $36,000 per year, depending on the specific features and services you choose.

Free Trial?

No, this platform does not offer a free trial.

Key Features:

1. A database of 20 million creators.
2. Tools to find, understand the audience of, rate, and group influencers.
3. Features for working together with influencers.
4. Managing user-created content and campaigns.
5. The ability to use influencer accounts for your own ads (whitelisting).
6. Handling payments to influencers.
7. Reports and overview screens.
8. Tools for selling products directly on social media, connected to social media platforms.
9. In-depth data analysis.
10. Tools for importing and exporting data.

Pros:

1. Good for managing influencers.
2. Helpful for managing campaigns.
3. Relatively easy to use.
4. Provides a lot of detailed information.
5. Offers customer support.

Cons:

1. Can have technical problems.
2. Can be complex and the interface can be difficult and clunky to use.
3. Has very expensive yearly contracts.
4. Some data about creators and their audiences might not be accurate.
5. There can be issues with creators; some analytics might not be available for all creators or might be old.

User Review on G2:

Influencity Vs. CreatorIQ:

Choose Influencity if you're a small to mid-sized brand or agency looking for a user-friendly platform with strong discovery tools, simple campaign management, and flexible pricing. Choose CreatorIQ if you're an enterprise or agency running complex, large-scale campaigns that require advanced analytics, custom reporting, and deeper integrations—though it comes at a higher price point.

4. Upfluence:

Who Should Use This?

This platform is designed for medium to large businesses, particularly online stores, marketing agencies, and large companies that manage a large number of influencer campaigns.

Pricing:

Basic Packages: Some reports suggest that the platform can start at a lower price of around $478 per month for smaller businesses or those with more basic needs.

Enterprise Packages: For larger businesses or those requiring more advanced features, the cost can go up to $2,000 per month or even higher.

Free Trial?

No, this platform does not offer a free trial.

Key Features:

1. Database of Creators and Bloggers.
2. Finding, Rating, and Grouping Influencers.
3. Tools for Working with Influencers.
4. Managing User-Generated Content and Campaigns.
5. Influencer Whitelisting (using influencer accounts for ads).
6. Handling Payments to Influencers.
7. Reports and Overview Screens.
8. Tracking Campaign Performance.
9. Tools for Importing and Exporting Data.

Pros:

1. Campaign Management
2. Ease of Use.
3. Influencer Management
4. Customer Support
5. Easy Integrations

Cons:

1. Audience Analysis is Limited.
2. Poor Customer Support.
3. Inaccuracies in Creator Data.
4. Locked-in Contracts Despite Early Dissatisfaction.
5. Lack of Clarity regarding pricing

User Review on G2:

Influencity Vs. Upfluence:

Choose Influencity if you're a smaller brand or running campaigns on a flexible schedule—it offers transparent pricing, a simpler interface, and solid search capabilities without the need for long-term contracts. Choose Upfluence if you need a more feature-rich platform with automated outreach, influencer gifting, and advanced analytics, ideal for larger teams managing complex campaigns and willing to commit to longer contracts.

5. Aspire

Who Should Use This?

This platform is best suited for large online stores and influencer marketing agencies that work with big brands.

Pricing:

There is no public pricing information or monthly plans available. You will need to request a demo to get a custom price quote.

Free Trial?

No, this platform does not offer a free trial.

Key Features:

1. Finding, Understanding, Rating, and Grouping Influencers.
2. Tools for Working Together with Influencers.
3. Managing User-Generated Content and Campaigns.
4. Handling Payments to Influencers.
5. Reports and Overview Screens.
6. Keeping Track of Activities.
7. Tracking How Campaigns Are Performing.
8. Tools for importing and exporting data.

Pros:

1. Influencer Discovery
2. Ease Of Use
3. Customer Support
4. User Interface

Cons:

1. Influencer Management
2. Search Functionality Issues
3. Takes Weeks To Set it up.
4. Creator Issues
5. Training Your Team Takes Time.

User Review on G2:

Influencity Vs. Aspire:

Choose Influencity if you need a focused tool for influencer discovery and analytics, especially if you're comfortable managing workflows independently and want a lower-cost option. Choose Aspire if you're looking for a full-service platform with content creation, workflow management, and strong customer support—ideal for brands that want hands-on guidance and a more comprehensive influencer marketing solution.

Getting authentic, high-converting UGC from influencers—without the high price tag is highly possible with the right tactics. Check out this FREE guide to learn proven strategies for sourcing cost-effective but authentic influencer content that feels real and drives tangible results.

6. Captiv8

Who Should Use This?

This platform is best for large online stores and marketing agencies that have significant marketing budgets and manage a high volume of influencer campaigns.

Pricing:

According to reports, the basic plans start at $2000 per month, and you would need to commit for at least 6 months. For pricing plans tailored to your specific needs, you will need to schedule a demo call to get a custom quote.

Free Trial?

No, this platform does not offer a free trial.

Key Features:

1. Finding, Understanding, Rating, and Grouping Influencers.
2. Influencer Management
3. Managing User-Created Content and Campaigns.
4. Handling Payments to Influencers.
5. Reports and Overview Screens.
6. Influencer Whitelisting.
7. Tracking How Campaigns Are Performing.
8. Tools for Bringing Data In and Taking It Out.
9. Connections with Online Store Platforms.
10. Social Commerce

Pros:

1. Track hashtags and locations for better discovery.
2. Hourly post analysis suggests the best time to post.
3. AI tags and categorizes influencers for precise results.
4. Campaign Management

Cons:

1. Limited onboarding makes learning slower.
2. New features launch with little guidance.
3. Data Inaccuracy
4. Technical Issues

User Review on G2:

Influencity vs. Captiv8:

Choose Influencity if you're focused on predictive analytics and need a budget-friendly platform for data-driven influencer strategy. Choose Captiv8 if you want a more advanced, scalable solution with features like AI-powered discovery, cookieless tracking, streamlined content approval, and deeper campaign analytics—ideal for enterprise brands with bigger budgets.

7. Traackr:

Who Should Use This?

This platform is designed for large, established brands, companies that need to carefully manage their influencer marketing spending to meet regulations, agencies that handle large business clients, and marketing teams that rely heavily on data.

Pricing:

According to various users, their plans are:

• Growth Plan: $25,000 per year.
• Standard Plan: $32,000 per year.
• Plus Plan: $55,000 per year.

Free Trial?

No, this platform does not offer a free trial.

Key Features:

1. Influencer Recruitment, Audience Analysis, Scoring, & Segmentation.
2. Influencer Collaboration.
3. UGC & Campaign Management.
4. Influencer Whitelisting.
5. Influencer Compensation.
6. Reporting & Dashboards.
7. Social Commerce.
8. Data Analytics.
9. Data Import & Export Tools.

Pros:

1. Ease of Use.
2. Influencer Management.
3. Campaign Management.
4. Detailed Influencer Data.
5. Metrics Tracking.

Cons:

1. Slow Loading.
2. Inaccurate Influencer Data.
3. Automated Influencer Outreach Isn’t Possible.
4. Search Functionality Issues.
5. Clunky and Hard To Use.

User Review on G2:

Influencity vs Traackr:

Choose Influencity if you want an all-in-one influencer marketing platform with transparent pricing, no long-term contracts, and a wide range of features for discovery, engagement, and campaign management—ideal for growing brands and agencies. Choose Traackr if you're a large enterprise focused on deep influencer relationship management and advanced performance analytics, especially for tracking unpaid or nano-influencers, and you're comfortable with a higher price and long-term commitment.

8. Shopify Collabs(formerly Dovetale):

Who Should Use This?

Shopify Collabs is specifically for small to medium-sized online stores that use Shopify and are just starting out with influencer and affiliate marketing.

Pricing:

Shopify Collabs is free for both the Shopify merchants and the content creators to use. The only cost involved is a 2.9% fee that applies to automated payments for sales that come from collaborations with creators.

Free Trial?

Yes, it offers a free trial (as it's mentioned as free to use).

Key Features:

1. Creator Marketplace.
2. Creator Management.
3. Creator Performance Tracking.
4. Affiliate Payments.

Pros:

1. Easier Access to Influencers
2. Simple Management
3. Automated Payments & Tracking
4. Creator Recruitment
5. Ideal For New Brands

Cons:

1. Restricted Marketplace Network
2. Not Suitable for Long-Term Influencer Seeding/Ambassador Programs
3. Bulk Email Outreach Isn’t Possible
4. Limited Features
5. Unresponsive Customer Support

User Review on G2:

Shopify Collabs vs Influencity:

Choose Shopify Collabs if you're a smaller eCommerce brand using Shopify and want a simple, integrated solution to manage influencer partnerships and track affiliate sales. It's ideal for getting started quickly without a steep learning curve. Choose Influencity if you're a growing brand or agency looking for advanced influencer discovery, robust CRM tools, and deeper analytics to manage influencer relationships and campaigns at scale.

9. Tagger Media(Now Sprout Social):

Who Should Use This?

This platform is intended for large online stores and influencer marketing agencies that work with major brands.

Pricing:

There is no pricing information available to the public, and they do not offer monthly plans. You will need to schedule a demo to get a personalized price quote.

Free Trial?

No, this platform does not offer a free trial.

Key Features:

1. Influencer Recruitment, Audience Analysis, Scoring, & Segmentation.
2. Influencer Collaboration.
3. UGC & Campaign Management.
4. Influencer Compensation.
5. Reporting & Dashboards.
6. Monitoring.
7. Campaign Analytics.
8. Data Import & Export Tools.

Pros:

1. Influencer Discovery
2. Ease Of Use
3. Customer Support
4. User Interface

Cons:

1. Influencer Management
2. Search Functionality Issues
3. Takes Weeks To Set it up.
4. Creator Issues
5. Training Your Team Takes Time.

User Review on G2:

Influencity Vs. Tagger:

Choose Influencity if you're focused on influencer discovery, relationship management, and campaign execution with tools like automated outreach, gifting, and affiliate tracking—ideal for brands prioritizing influencer-specific workflows. Choose Tagger (now part of Sprout Social) if you need an all-in-one platform that combines influencer marketing with broader social media management and analytics, making it a better fit for teams aiming to align influencer efforts with their overall social strategy.

10. Hypeauditor

Who Should Use This?

This platform is designed for small and medium-sized brands that have smaller budgets for influencer marketing.

Pricing:

The basic plans start at $399 per month. If you need a plan tailored to your specific needs, you can request a custom quote after having a demo call.

Free Trial?

Yes, they offer a free trial.

Key Features:

1. Finding, checking, rating, and grouping influencers.
2. Tools for working together with influencers.
3. Managing user-created content and campaigns.
4. Handling payments to influencers.
5. Reports and overview screens.
6. The ability to use influencer accounts for your own ads (whitelisting).
7. Tracking how campaigns are performing.
8. Tools for bringing data in and taking it out of the system.
9. Connections with online store platforms.

Pros:

1. 50M+ influencer accounts.
2. Detect fake followers.
3. Smart influencer insights.
4. Audience analysis

Cons:

1. Data inaccuracy
2. Lack of helpful features
3. Lack of Facebook data
4. Creator Issues
5. Technical Issues.

User Review on G2:

Influencity vs. Hypeauditor:

Choose Influencity if you're looking for strong support, intuitive design, and better tools for managing UGC, campaign performance, and audience insights—making it ideal for brands that value end-to-end influencer campaign management. Choose HypeAuditor if influencer scoring accuracy is your top priority, as it's slightly stronger in evaluating influencer authenticity and performance.

Which Platform To Choose?

Ultimately, the best Influencity alternative depends on what your brand needs most—whether it's deeper analytics, stronger influencer relationship management, or native e-commerce integrations. Platforms like Traackr and Captiv8 are ideal for data-driven teams, while Aspire and Modash shine in influencer discovery and workflow automation. If flexibility, ease of use, and powerful search tools are your top priorities, there’s another option that might be an even better fit for you.

You can use SARAL, which has one of the largest influencer search engines(100M+), bulk outreach automation tools, influencer management features, social listening, and advanced reporting & analytics tools, making it an excellent choice to launch and scale your influencer marketing efforts at a brand-friendly pricing.

Book a consultative call and let's talk about what's possible when you have the right tools supporting your vision.