What a 10/10 Influencer Landing Page Looks Like (Thanks, Snif!)

Most brands are clueless when it comes to showcasing what their influencer program is all about. They put together a form to collect influencer details, and bury it on their website. Then they make one social media post about it, dust off their hands, and wonder why influencers aren't beating down their door.

It's naive to think influencers will line up just because you have an influencer program.

Influencers have options. Lots of them. And a form hidden in the depths of your website isn't going to attract them.

What brands should be doing is treating their influencer program like a product launch. Create a sleek, dedicated landing page that actually sells the program. Make it easy to find, easy to understand, and impossible to ignore. Build hype.

Snif, a fragrance brand has done a great job of building an influencer program landing page that showcases their brand values, lays out expectations, and gives influencers a reason to collaborate with the brand. Let's break down what they're doing right, so you can steal their secrets and find your ideal influencer without spending hours on social media trying to find them.

10-second attention grab

The first section of Snif's influencer landing page is a masterclass in grabbing the attention of the right influencers in 10 seconds. It taps into the influencers' desire to connect with like-minded people. It doesn't even talk about promoting the product or making any money.

The sub headline "share ideas, test out new products, and help us build a luxury scent brand" breaks down what being part of this community means. Each item appeals to a different motivation:

1. "Share ideas" - This gives influencers a voice and makes them feel valued.
2. "Test out new products" - This offers exclusive access, which is a great incentive for influencers.
3. "Help us build a luxury scent brand" - This attracts influencers who want to be associated with premium brands.

The CTA tells exactly what to do next.

By using "apply" instead of "join" or "sign up," Snif communicates that their program is selective. It weeds out those not willing to put in the effort to apply and makes it more appealing to serious influencers looking for meaningful brand collaborations.

When I discussed this topic with Sacha (Fabian) Gorelik, an e-commerce copywriter and brand strategist who's helped dozens of DTC brands craft their influencer programs, she made some great points —

"Ditch the 'lone wolf' vibe. Influencers don't want to feel like they're out there on a top-secret mission with no backup. Instead, make them feel part of a community - whether that's through shared goals, group campaigns, or even just showcasing other influencers who've worked with your brand. When people feel like they're part of something bigger, they're more likely to stay invested.”

‍

Takeaway for you:

• When positioning your influencer program, lead with community and shared values rather than purely monetary incentives. It will help you attract partners who are genuinely passionate about your niche. And that will lead to more authentic content and potentially long-term influencer relationships.
  ‍
• Give influencers a quick and clear picture of what they'll get from the partnership. This helps them quickly decide if your program matches their goals, saving time for both sides.
  ‍
• If relevant, mention your product category or brand positioning (like "luxury") to attract influencers who have the same target audience as your brand.

3-Step application process

The hero section is your hook and gets the influencers' attention. But, after that, they probably have questions "What do I need to do? How long will it take? What happens next?"

Snif's next section answers all these questions.

By breaking down how the application process works, Snif makes their program feel less overwhelming, especially for busy influencers who don't want to apply to a program they don't know much about.

Each step addresses a key concern or desire of influencers:

1. What happens when I apply and why am I applying?
2. Do I have to buy the product?
3. What's in it for me if I promote their products?

The first step shows them what to do exactly — apply — and what happens if they're a fit. If they don't hear back, they won't be left hanging, wondering what happened. It also conveys that it's going to be an exclusive community so if they get in, they're special.

The second step shows what happens if they get accepted. It removes a huge barrier for influencers - the cost of trying products. It also mentions that they'll earn a 10% commission on sales, a huge motivator for influencers.

And finally, the last step shows how payments for affiliate commissions will work. Influencers love knowing exactly when and how they'll get paid. No chasing payments, no waiting around. It's professional and respects their time and effort.

Snif also mentions perks like discount codes, early access, etc. which make the offer irresistible and nudge influencers to apply to join Snif's community.

Takeaway for you:

• Create a step-by-step guide to your influencer program, from application to payment. Make it clear and easy to understand. This helps influencers know exactly what to expect and reduces their hesitation to join.
  ‍
• Clearly state your commission rates and explain how and when influencers will get paid. If there are any requirements to earn commissions, spell them out. This transparency builds trust and attracts serious influencers.
  ‍
• Position your program as selective. Make it clear that you're looking for the right fit, not just anyone.

Qualities of an ideal partner

In the next section, Snif describes who they want to work with. They list five key qualities they look for in an ideal affiliate. Each one serves a purpose:

• Creativity: Matches Snif's innovative fragrance approach.
• Sociability and inclusivity: Supports their community-focused strategy.
• High-quality, not high-brow: Positions Snif as accessible yet premium.
• Valuing honest opinions: Builds trust with potential customers.
• Excitement to join: Shows they want engaged, passionate partners.
• Previous experience: Attracting people who are familiar with the brand.

What's interesting is what they don't mention. There's no talk about needing a certain number of followers or a specific engagement rate. Instead, they focus on personality traits and values.

It attracts people who see themselves as creators, not just promoters. These are folks who might come up with unique ways to present Snif's products. It doesn't scare away smaller influencers who might be a perfect fit for the brand.

Takeaway for you:

Attract influencers who are looking for more than just another sponsorship and want to work with brands that match their values. It will help you find influencers who have real 'influence' over your target audience.

To find the best influencer for your brand, you can use SARAL It has a search engine that allows you to find any influencer on social media. Input your criteria such as the number of followers, the location, the engagement rate you're looking for, and get a list of influencers fit for you.

You can use  SARAL's free Chrome extension to determine this fair fee to pay your influencers if you decide to pay them upfront.

Approach to collaboration

In this section, Snif is positioning influencers as creative partners rather than just promoters. This appeals to content creators who want to exercise their creativity. They even frame influencer collaboration as "The Assignment," making it feel more like a creative project than just promotional work.

They mention collaboration with other "Snif-loving, cool creatives," hinting at a community of influencers rather than isolated partnerships.

By explicitly stating "no costs to you" and "no quotas," Snif removes common influencer concerns about upfront investments or strict performance metrics. It allows influencers to focus on what they do best—being creative and sharing their love for the brand.

Takeaway for you:

• Give influencers more creative freedom, which often results in more genuine, relatable content. To ensure the content aligns with your brand, share an exclusive influencer creative guideline document that outlines your brand values and any absolute no-gos, rather than rigid scripts.
  ‍
• Lower the barriers to entry for your influencer program. Offer free products for review, and do not demand sales quotas. Instead, focus on building long-term relationships.

Keeping influencers aligned with your brand's aesthetics, goals and values is crucial for any influencer program's success.

💡 With SARAL, you can set up automated welcome emails to new influencers, introducing them to your brand and outlining expectations.

Aspirational goals

This section shows a real influencer's journey from customer to collaborator. It helps potential influencers visualize what a partnership with Sinf might look like. This attracts more committed influencers who will invest deeply in the partnership.

The progression of images from product shots to Emelia promoting the brand to her own product launch effectively illustrates her journey without needing many words.

While perks and community are important, this approach addresses influencers' long-term career aspirations and desire for meaningful partnerships. It positions Snif as a partner in the influencer's growth, not just a source of income. Snif is offering influencers a path to transition from content creator to entrepreneur — a rare and valuable opportunity

Takeaway for you:

• Map out a clear path for influencers to progress with your brand. Give them aspirational yet achievable goals.
  ‍
• If you have any existing influencer partners, ask them to share their experiences. Showcase how your brand has helped them grow their audience, earn income, or achieve their goals. Leverage these testimonials to build trust and excitement among potential partners.

SARAL's analytics features can help you track influencer growth and performance over time, allowing you to identify and nurture top performers who could become long-term brand ambassadors.

Perks and benefits

This section sums up what influencers get apart from just the commission on sales they bring in. Notice how these influencer collaboration perks are not all tangible but also go beyond things that money can buy — belongingness, exclusive swag, and connection with Snif's team.

The main aim of showing such perks is to reinforce the value proposition to motivate influencers to join Snif's community.

The perks are also designed to foster a strong strong connection to the brand. They are less likely to promote other brands, even if those brands offer them more money. This loyalty helps the brand stay visible in the market, even when new trends come along or new competitors appear.

A well-placed CTA at the end prompts immediate action, encouraging influencers to join Snif's influencer community.

As Sacha says —

Your landing page can’t just be about money. If influencers only care about the paycheck, they’re probably not the right fit for your brand anyway. The emotional benefits are what create long-term partnerships. Tell influencers you're helping audiences to solve a problem, or add something meaningful to their life. That’s a much more compelling reason to partner with a brand than just “earn X% commission.

Your landing page should give influencers a reason to care about your brand beyond the dollars. Share your story, your mission, your unique value. What makes your product something they’d be proud to promote? This is a two-way street - make it clear that you’re looking for influencers who align with your vision, not just anyone willing to slap a #sponsored tag on their posts.

‍

If you're thinking…

"Sending swag or early access products to multiple creators and that too every month sounds like a ton of work! How will I manage this and track every package?"

SARAL can help. It's the all-in-one influencer marketing tool that has solved this problem.

You can link up your store and send out freebies to creators all in one go.

Check out this example below that shows how SARAL can be used to ship to 3 creators at once. No more tedious one-by-one order creation.

It will automatically follow up with creators once they receive the products.

Takeaway for you:

Create perks that make influencers choose your brand and make it difficult for competitors to lure them away. The key is to offer something that money can't buy.

Think about what matters most to your influencers beyond just money. What are their long-term goals? What challenges do they face in growing their own brands? By addressing these needs in a way that competitors can't easily replicate, you create perks that are truly valuable and hard to walk away from.

Here are some ideas:

• Early access to new product launches
• Invitations to attend brand events, retreats, or workshops (Abercrombie's influencer marketing program is a great example of this strategy)
• Opportunities to provide input on product development
• Mentorship and coaching from the brand's founders or industry experts (Sephora hosts make-up workshops for its ambassadors)
• Revenue share or equity programs that give influencers a stake in the brand's success
• Personalized content creation support (e.g., photography, videography, graphic design)
• Community-building activities with other influencers

Build your own influencer landing page in minutes

Building an influencer landing page the old way is a real pain. You'd have to design it in one tool, build it in another, set up a form somewhere else, and then manually connect it all to your influencer management system. And after all that, you're just crossing your fingers hoping it works.

Or, you can just use SARAL. With SARAL, you can:

1. Create a custom landing page in minutes, no coding is required
2. Choose from pre-designed templates inspired by top brands like Snif, Olipop, Lululemon, etc.
3. Easily add your brand colors, logo, and copy
4. Include an application for applying to your influencer program.

It can handle all the other steps of your influencer marketing strategy as well. You can find influencers, reach out to them, track commissions, and generate reports with just one tool. Try SARAL for free. Cancel anytime.