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Influencer Marketing
Learn how to discover your competitors' influencer marketing strategies and craft a winning plan for your brand.
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There's no shame in observing and learning from your competitors. In fact, it's a smart business practice.
By spying on their influencer marketing programs, you gain insights into what type of influencers resonate with your shared target audience, what types of content and messaging are most effective, and what kind of offers are offered to influencers.
This knowledge can inform your own influencer strategy. It will help you make more informed decisions, avoid costly missteps, and identify emerging trends or gaps that your competitors may have overlooked.
While competitive intelligence is invaluable, there are ethical boundaries that should not be crossed. It's crucial to avoid any practices that infringe upon privacy or intellectual property rights. This means no hacking into private data, pengaging in deceptive practices to obtain information.
Utilizing plagiarism checkers can ensure that all content remains original and respectful of intellectual property laws, further emphasizing the importance of adhering to ethical standards in competitive intelligence gathering.
Let's look at some of the ways to gather insights on your competitor’s Influencer marketing programs
Visiting a competitor's website is a straightforward yet insightful way to understand their broad social media strategy and in particular their influencer marketing strategy. Here's how to go about it and what to look for:
For example, Magic Spoon has a dedicated landing page for its influencer marketing program —
If you don't have an ambassador page like this already created but want to partner with influencers, check out SARAL — an all-in-one influencer marketing platform for influencer marketing where you can find any influencer on the planet, with just a few clicks
Here's an example from Gymshark's blog detailing their collab with Whitney Simmons, a social media influencers —
We also suggest you to go through the buying process and actually buy something to check the post-purchase survey.
During the checkout process, customers are asked how they heard about the product. This can sometimes include a drop-down list of influencer names.
Check the LinkedIn profiles of employees in the competitor brand's marketing department.
Go to the competitor's company page.
And search for 'influencer marketer' or 'marketing' to filter out.
Sometimes, employees list detailed job descriptions or specific projects they've worked on, which can give you an idea of the strategies and tactics they employ.
Employees may also post about successful campaigns, share case studies, or discuss industry events they've attended, offering clues about their strategic approach.
Compare the size and scope of their influencer marketing team to your own, which can help you benchmark your team’s structure and identify potential areas for development.
Maintain a level of professional courtesy and respect. Use the information to inform your strategies, not to directly poach employees or copy strategies.
Register for your competitor's influencer marketing or affiliate marketing programs. Brands usually have a special landing page for such programs. Even if you have no intention of becoming an active influencer or partner, this can be a valuable intelligence-gathering tactic.
On their influencer program landing pages, brands will usually have information on how they incentivize influencers, including payment structures, commission rates, or performance bonuses.
Here's an example of ambassador landing page by Lululemon —
By signing up, you may receive a series of introductory emails that can give you insights into how your competitor communicates with potential influencers, the language they use, and the key selling points they emphasize.
You may receive invitations to participate in specific influencer marketing campaigns, which can reveal the types of campaigns your competitor runs, their frequency, and the operations behind these campaigns.
Respect any confidential information you may come across. Using such information unethically could lead to legal repercussions and damage your brand's reputation.
It's not just about knowing what your competitors are doing; it's about doing it better and more efficiently. With tools like SARAL, you're equipped to do just that.
SARAL is an all-in-one influencer marketing platform. You can find the best-fit influencer for your brand, & outreach to hundreds of influencers without getting overwhelmed. You can execute any strategy you want — gifting, product seeding, ambassador, affiliate, or simply get UGC made!
Learn what’s working in real-time with influencer marketing for other brands.
Many eCommerce brands make the mistake of hiring UGC actors from marketplaces but don't realise how bad 'fake UGC' can be. Learn how to avoid this and get real, authentic content from influencers that actually converts.
If you want to build a community of influencers that can’t stop talking about you, consider giving the free trial a shot!