14 Tools to Improve Your Influencer Marketing Workflow

If you've dipped your toes into influencer marketing, you know it's a multi-step process that can quickly become complex, especially when you're working with multiple influencers. That's because influencer marketing is collaborative. It requires back-and-forth communication, constant checks, regular monitoring, etc. There are a lot of repetitive, administrative tasks that can eat up your day, quickly.

But when you're running a fast-growing DTC brand, efficiency is key. Every minute you save on administrative tasks is a minute you can spend on strategy, creativity, or building genuine relationships with your customers or influencers.

That's why we've compiled a list of tools that can help you at various stages of your influencer marketing. Need to get contracts signed? There’s a tool for that. Want to give feedback on video content? We’ve got you covered. From discovering influencers to building a community around your brand, these tools will help you save time and effort.

Here's a quick overview —

Airtable

Airtable combines the functionality of a spreadsheet with the power of a database, making it a good option for keeping track of influencer outreach, contact details, and more. You can use it to create a centralized hub for tracking influencer submissions, the status of collaboration with them, and performance metrics. This ensures that everyone on your team is aligned and that no detail falls through the cracks.

Pricing

Airtable offers a free plan with basic features, which is great for getting started. For more advanced features, paid plans start at $10 per user per month.

DocuSign

DocuSign is a lifesaver for getting contracts signed quickly. It allows you to send contracts digitally, so there’s no need for printing or scanning. Influencers can sign contracts in just a few clicks, which speeds up the entire process. It’s fast, secure, and shows influencers you mean business. You can include your creative guidelines as part of your contract so they get all the necessary documents at once.

Pricing

Plans start at $10 per month for individuals, making it affordable for brands of all sizes.

Bonjoro

Bonjoro lets you send personalized welcome videos to your influencers. Imagine their surprise when they receive a friendly video message from your brand! It’s a great way to make them feel valued right from the start. It adds a personal touch that helps build rapport and sets a positive tone for your collaboration.

Pricing

Pricing begins at $29 per month for small teams.

Handwrytten

Handwrytten takes personalization to the next level by allowing you to send real handwritten notes. Yes, actual handwritten notes! You can thank influencers for joining your brand or simply welcome them aboard with a thoughtful message.

In a world where every communication is digital, a handwritten note feels special and makes a lasting impression. It shows you care and are willing to go the extra mile, which can create loyalty and enthusiasm among your influencers.

Here's an example of a post showing how influencers appreciated the CBD brand that sent them a handwritten note —

Pricing

Prices range from about $3.25 to $5 per card, depending on volume, which is a small price to pay for the impact it can make.

Printfection

Printfection is your go-to for creating and distributing branded swag. Whether it’s t-shirts, mugs, or other merchandise, Printfection helps you get quality items into the hands of your influencers.

Giving influencers something tangible to showcase can enhance their connection to your brand and generate more buzz. When influencers wear or use your swag, it promotes your brand and makes them feel like part of your team.

For example, Pura Vida sends a bunch of swag, and stickers to its ambassadors.

Pricing

Pricing is custom based on your needs, but expect to invest a bit for quality pieces that reflect your brand well.

Frame.io

Frame.io is a video collaboration platform designed to make the review and feedback process for video content easier.

Imagine you’ve just received a batch of video submissions for your latest campaign. Instead of juggling endless email threads and feedback notes, you upload these videos to Frame.io. Here, you and your team can leave real-time comments and annotations directly on the video. This makes it super easy for influencers to understand exactly what tweaks are needed. It leads to faster turnaround times and higher-quality content that aligns perfectly with your brand.

Pricing for Frame.io starts at $15 per month.

Gleam

Gleam is a tool that allows you to create and run online contests and giveaways. The rewards feature is great for incentivizing influencers. You could create a points system where influencers earn rewards for hitting certain goals, like driving X number of sales or getting a specific amount of engagement. It's a fun way to motivate your influencers and make them feel valued.

You can also use it to create landing pages for influencer campaigns, making it easy to track which influencers are driving the most email sign-ups or sales.

Pricing

Prices start at just $10 a month, which is a steal for all these features.

Canva

Canva is a design tool perfect for creating and editing visual content.

One of its standout features is the Brand Kit, which allows you to upload and organize all your brand assets in one place. This includes your logos, color palettes, and font choices, ensuring that anyone working on your designs has everything they need to stay on-brand.

When you're collaborating with influencers on design projects, you can easily give them access to your Brand Kit. This means they can pull in your logos, use your brand colors, and apply your chosen fonts directly in their creatives. This ensures that all content remains consistent with your brand identity.

For example, Loop Earplugs edited influencer-created content to align with their brand style before resharing it on their own social media channels.

Here's the influencer post —

And here's the post that Loop Earplugs shared on their social media —

Pricing

Canva has a free subscription which is great if you're just getting started but if you want to use advanced features like Brand Kit, it costs around $12.99 per month. This investment can pay off significantly by saving you time and ensuring that all your marketing materials are cohesive and professional.

Buffer

Buffer is a social media management tool that simplifies how you schedule and share content. Once you have posts ready from your influencers, Buffer allows you to plan and schedule them across various platforms, ensuring a consistent online presence. You can also use Buffer to re-share influencer content, maximizing its reach and engagement. Plus, the analytics feature helps you track performance, so you can see what resonates with your audience and adjust your strategy accordingly.

Pricing

Buffer’s pricing starts at $15 per month, making it an affordable solution for keeping your social media efforts organized and effective.

TINT

TINT is a platform that allows brands to collect, monitor, and repurpose content from influencers and creators, all in one place. You can send briefs, collect content, and communicate with influencers directly through TINT. This simplifies the collaboration process, making it easier to build and maintain relationships with your influencers.

It gathers content from your favorite creators and influencers into a single platform, making it easy to manage and repurpose. This ensures you have quick access to high-quality content that aligns with your brand.

Pricing

Pricing for TINT starts at $39 per month.

Circle

Circle is a community-building platform. You can create private spaces where influencers can connect, share ideas, and collaborate. This fosters a sense of community among your influencers, which can lead to more authentic and coordinated campaigns.

You can use Circle to share important updates, campaign briefs, and brand guidelines directly with your influencers. This ensures everyone's on the same page and has easy access to crucial information.

The analytics tools in Circle can help you track engagement within your influencer community, giving you insights into which influencers are most active and valuable to your brand.

Pricing starts at $39/month for basic features and goes up to $79/month for advanced plans.

Bitly

When you're collaborating with multiple influencers, keeping tabs on their individual performance can be challenging. Bitly simplifies this process by allowing you to create unique, shortened links for each influencer, and track each link.

For instance, you could create a custom link like "bit.ly/YourBrand_InfluencerName" for an influencer to use in their Instagram bio. This link could direct followers to a specific landing page or product collection. The beauty of this approach is twofold: it looks clean and professional in the influencer's bio, and it allows you to track exactly how much traffic each influencer is driving to your site.

With Bitly's analytics, you can see not just the number of clicks, but also when those clicks occurred, which can help you understand the timing of an influencer's impact. You can also gather geographic data to see where the clicks are coming from, which is particularly useful if you're targeting specific regions. This level of detail helps you measure ROI more accurately and make data-driven decisions about which influencer partnerships are most valuable.

Pricing

Bitly offers a free plan that includes basic link shortening and click tracking. For more advanced features like branded links and detailed analytics, paid plans start at $29 per month.

Mention

Mention is a social listening tool. You can set up alerts for specific hashtags or campaign names to see how much buzz your influencers are generating. By tracking conversations around your brand or products, you can gain insights into what content resonates with your audience. This can help you brief your influencers more effectively.

One cool feature is that Mention can help you find influencers who are already talking about your brand. This makes it easier to spot potential partners for your campaigns.

Mention offers different plans to fit your needs. Prices start at $49 per month for basic features and go up to $179 per month for more advanced tools.

All-in-one Influencer Marketing Tool

We've covered a ton of cool tools here, and they're all great at what they do. But let's be real — if you tried to use all of these, your marketing budget will dry up before your first few collaborations with influencers. And you'll be spending more time managing your tools than your actual campaigns.

That's not very efficient.

All you need is — SARAL, an all-in-one influencer marketing tool. It might not do absolutely everything, for example it can't sign your contracts or ship out swag boxes. But it's got you covered for most of your influencer marketing needs.

Here's what you can do with SARAL:

• Find ideal influencers
• Vet influencers with detailed analytics
• Reach out and follow up with influencers
• Ship and track products sent to influencers
• Create dynamic coupon codes
• Generate affiliate links and track commissions
• Send payments to influencers
• Collect UGC, request rights, and download content
• Calculate ROI for influencers and campaigns
• Create brand ambassador application forms

… and so much more.

By bundling all of these functions into one tool, you can save a whopping 70-80% compared to subscribing to all those individual services.

SARAL gives you one login, one dashboard, and one place to manage nearly everything. It's simpler, it's cheaper, and it leaves you with more time and money to focus on what really matters - building great relationships with influencers.

So before you go on a tool shopping spree, try SARAL. You will not need any other tool.