Top 10 Upfluence Alternatives: Features & Pricing Comparison

With ever-increasing ad costs and customer acquisition costs, eCommerce brands are turning to influencer marketing to increase brand awareness and decrease overall CAC. Marketing budgets are spent more on building long-term relationships with influencers and generating authentic UGC, rather than spending it on in-house creative production and social media ads.

But, in order for brands to focus more on building relationships rather than the manual and menial tasks of influencer marketing, they turn to tools and platforms to help them save time with boring tasks. Among which is Upfluence. An influencer marketing platform that designed to help brands & agencies manage their influencer campaigns effectively. It offers tools for discovering influencers, managing relationships, and tracking campaign performance.

While Upfluence has become a great platform for managing influencer partnerships and campaign metrics, many brands seek alternatives that better match their needs. Let's explore the top 10 Upfluence alternatives, but first, let's understand why brands are looking beyond Upfluence.

Drawbacks and Limitations of Upfluence:

1. Platform Usability: Some users find the system confusing and not user-friendly, leading to difficulties in navigation and utilization.
2. Customer Support: Some users have expressed concerns about the responsiveness and effectiveness of Upfluence's customer support, describing it as horrendous and slow to address issues.
3. Data Accuracy: There have been mentions of outdated or inaccurate influencer data, which can affect campaign planning and execution.
4. Contractual Obligations: There are reports of users feeling locked into contracts, with challenges in exiting agreements even after expressing dissatisfaction early on.
5. Some users also complain about a lack of clarity regarding their pricing; to know about their price you need to set a time to discuss with a team member.
6. They don't offer any free trials either, so you don't really know if they can help you with your campaign goals or not.

Upfluence Alternatives: All Tools at a glance

1. SARAL

Who Should Use This?

eCommerce and DTC Brands of all sizes. Influencer Marketing Agencies of any scale. We developed this platform for influencer managers, CMOs, and CEOs/Founders. Anyone can use it and build your ambassador programs.

Pricing:

Starter: $12K/year. Suitable for those starting with influencer marketing.

Business: $15K/year. Suitable for those scaling your influencer programs.

Professional: $25K/year. Suitable to streamline your at-scale influencer programs.

Can’t pay the full amount upfront? No worries, we also offer quarterly and bi-annual plans.

Free Trial? Yes.

Key Features:

1. Find Influencers: Easily discover creators across TikTok, YouTube, and Instagram. SARAL offers in-depth metrics, audience demographics, and contact details to help you connect with the best influencers for your brand.
2. Streamline Outreach: Automate personalized outreach campaigns at scale, saving time while maintaining genuine engagement.
3. Influencer Management: Build and nurture long-term relationships with creators by managing all affiliates, brand ambassadors, and influencers in one intuitive CRM.
4. Track Sales: Generate affiliate links, discount codes, and UTM links to accurately measure each influencer’s impact on your sales.
5. Track UGC: Utilize SARAL’s social listening tool to automatically track influencer-generated content (UGC), ensuring you never miss key mentions or engagement opportunities.
6. Ecommerce Integrations: Seamlessly connect your Shopify, WooCommerce, Klaviyo, and PayPal accounts to streamline influencer program management.
7. Built-in Automations: Simplify repetitive tasks like product shipping, follow-ups, post tracking, and influencer performance monitoring with SARAL’s automation features.

Customer Case Studies:

1. Learn how Heart & Soil built brand awareness with influencers and saved hours on influencer discovery.
2. Learn how Nooma built a diverse influencer portfolio and streamlined influencer management with SARAL.
3. Learn how Augmentum turned influencer seeding into growth engine for their clients with SARAL.

Pros:

1. Intuitive Interface built for seeding/ambassador programs.
2. Built-in CRM To Manage Influencer Relationships.
3. Hand Held Onboarding and Monthly Reviews of Performance With Our Success Team
4. Saves Time With Built-In Automations.
5. 24/7 Customer Support.
6. No Percentage Cut From Your Affiliate Commissions.
7. Influencer Search Engine with access to 100M+ Creators.
8. Friendly Contracts & Dynamic Pricing for eCommerce Brands of All Sizes.

Cons:

1. Not A Creator Marketplace or a Limited Database.
2. Not Suitable For Passive Affiliate Programs.
3. Not Suitable For Influencer Whitelisting.
4. Not Suitable To Track Conversions From Creator’s Ads.

User Reviews on G2:

Upfluence Vs SARAL:

If you want a CRM-style database with extensive filters, then Upfluence is a solid choice. But suppose you want a simpler, more intuitive way to find the right influencers quickly, reach out with personalized messages that get real responses, and manage collaborations without unnecessary complexity. In that case, SARAL is the best platform to go with. Plus, unlike Upfluence, SARAL lets you connect with influencers directly. No extra hoops to jump through.

Book a consultative call today.

2. GRIN:

Who Should Use This?

Medium-to-Large sized eCommerce Brands with at least 10+ member teams and $1M+ budgets

Pricing:

$25K - $40K per year. Custom plans are provided upon request only after a demo.

Free Trial? No.

Key Features:

1. Influencer Recruitment, Audience Analysis, Scoring, & Segmentation.
2. Influencer Collaboration.
3. UGC Management.
4. Influencer Compensation.
5. Reporting & Dashboards.
6. Campaign Analytics.
7. Data Import & Export Tools.

Pros:

1. Ease Of Use
2. Influencer Management
3. Organization
4. Campaign Management
5. Customer Support

Cons:

1. Toxic Contracts Lock Brands in With No Way To Cancel.
2. Onboarding is Long and Takes Forever To Train The Team
3. Poor Customer Support.
4. Software is Clunky and Not Easy To Use
5. Limited Features and Hidden Fees, Constant Upselling.
6. Instagram Search Functionality isn’t available.

User Review on G2:

Upfluence vs GRIN:

If you're seeking a platform with advanced influencer discovery tools and extensive search filters, Upfluence is a strong choice. However, if your focus is on integrating with e-commerce platforms and automating influencer relationship management, GRIN may be the better option, though it starts at a hefty price with an annual contract.

3. Aspire:

Who Should Use This?

Enterprise brands need advanced tools to manage large campaigns and companies with big marketing budgets looking for a premium, feature-rich platform.

Pricing?

They have 3 plans: Essentials, Pro, and Enterprise. The average cost is about $31,000 annually. Custom plans will be provided only after a demo.

Free Trial? No.

Key Features:

1. Influencer Recruitment, Audience Analysis, Scoring, & Segmentation.
2. Influencer Collaboration.
3. UGC Management.
4. Influencer Compensation.
5. Reporting & Dashboards.
6. Campaign Analytics.
7. Data Import & Export Tools.

Pros:

1. Influencer Management
2. Ease Of Use
3. Metrics Tracking
4. Customer Support

Cons:

1. Poor influencer database & discovery issues
2. Difficult onboarding and UI issues
3. Expensive and requires long contracts
4. Lack of flexibility in influencer partnerships
5. Hidden costs and upsells
6. Limited integrations and workflow automation

User Review on G2:

Upfluence Vs. Aspire:

Choose Aspire for easier content scheduling, intuitive influencer collaboration, and efficient follow-ups. But if you need stronger campaign analytics, influencer compensation management, and superior UGC handling, Upfluence is the better choice.

4. Tagger Media(Now Sprout Social):

Who Should Use This?

Large-sized eCommerce brands and influencer marketing agencies that work with large-sized brands.

Pricing:

No public pricing or monthly plans are available. All prices will be provided upon request after a demo.

Free Trial? No.

Key Features:

1. Influencer Recruitment, Audience Analysis, Scoring, & Segmentation.
2. Influencer Collaboration.
3. UGC & Campaign Management.
4. Influencer Compensation.
5. Reporting & Dashboards.
6. Monitoring.
7. Campaign Analytics.
8. Data Import & Export Tools.

Pros:

1. Influencer Discovery
2. Ease Of Use
3. Customer Support
4. User Interface

Cons:

1. Influencer Management
2. Search Functionality Issues
3. Takes Weeks To Set it up.
4. Creator Issues
5. Training Your Team Takes Time.

User Review on G2:

Upfluence Vs. Sprout Social:

Choose Upfluence for better UGC management, collaboration, and analytics. But if you need a broader social media tool with influencer features, Sprout Social’s Tagger is an option, though it lacks depth in key features and it comes at a higher price.

5. CreatorIQ:

Who Should Use This?

Global eCommerce Brands and Enterprise brands having large influencer marketing budgets with large teams.

Pricing:

While specific pricing details are not publicly disclosed, reports suggest that plans typically start at approximately $2,350 per month with an annual commitment, totaling around $28,200 per year. Other sources indicate that pricing may begin at $36,000 per year, depending on the selected features and services.

Free Trial? No.

Key Features:

1. 20M Creators in its database.
2. Influencer Recruitment, Audience Analysis, Scoring, & Segmentation.
3. Influencer Collaboration.
4. UGC & Campaign Management.
5. Influencer Whitelisting.
6. Influencer Compensation.
7. Reporting & Dashboards.
8. Social Commerce. Integrations with social platforms APIs.
9. Heavy Data Analytics.
10. Data Import & Export Tools.

Pros:

1. Influencer Management.
2. Campaign Management.
3. Ease of Use.
4. Detailed Information
5. Customer Support.

Cons:

1. Technical Issues.
2. Complexity. Very hard and clunky interface to use.
3. Very Expensive Annual Contracts.
4. Inaccurate data of some of the creators and their audiences.
5. Creator Issues. Certain analytics may not exist for all the creators or be outdated.

User Review on G2:

Upfluence Vs. CreatorIQ:

Choose Upfluence if you need an influencer discovery tool that helps identify influential customers and streamline recruitment. But if you want a more advanced platform with AI-driven search, private influencer networks, and a stronger focus on influencer authenticity, CreatorIQ is the better choice, though it comes with a hefty annual contract.

6. Hypeauditor

Who should use this?

Small and Medium-sized brands with smaller influencer marketing budgets.

Pricing:

Basic plans start from $399/month. Custom plans will be provided upon request after a demo call.

Free Trial? Yes.

Key Features:

1. Influencer Recruitment, Audience Analysis, Scoring, & Segmentation.
2. Influencer Collaboration.
3. UGC & Campaign Management.
4. Influencer Compensation.
5. Reporting & Dashboards.
6. Influencer whitelisting.
7. Campaign Analytics.
8. Data Import & Export Tools.
9. Ecommerce Integrations

Pros:

1. 50M+ influencer accounts.
2. Detect fake followers.
3. Smart influencer insights.
4. Audience analysis

Cons:

1. Data inaccuracy
2. Lack of helpful features
3. Lack of Facebook data
4. Creator Issues
5. Technical Issues.

User Review on G2:

Upfluence vs. Hypeauditor:

Choose Upfluence for easier UGC management, influencer collaboration, and advanced campaign analytics. It helps you with content scheduling, influencer whitelisting, and customizable reporting. But if you prefer a simpler tool, HypeAuditor is an option, though it lacks depth in key influencer marketing features.

7. Captiv8

Who should use this?

Large-sized eCommerce brands and marketing agencies with larger marketing budgets running high-volume influencer campaigns.

Pricing:

Reports have said that basic plans start from $2000/month with a commitment period of 6 months. Custom pricing plans will be provided after a demo call.

Free Trial? No.

Key Features:

1. Influencer Recruitment, Audience Analysis, Scoring, & Segmentation.
2. Influencer Collaboration.
3. UGC & Campaign Management.
4. Influencer Compensation.
5. Reporting & Dashboards.
6. Influencer whitelisting.
7. Campaign Analytics.
8. Data Import & Export Tools.
9. Ecommerce Integrations
10. Social Commerce

Pros:

1. Track hashtags and locations for better discovery.
2. Hourly post analysis suggests the best time to post.
3. AI tags and categorizes influencers for precise results.
4. Campaign Management

Cons:

1. Limited onboarding makes learning slower.
2. New features launch with little guidance.
3. Data Inaccuracy
4. Technical Issues

User Review on G2:

Upfluence vs. Captiv8:

Choose Captiv8 for top-tier support, advanced audience analysis, and highly customizable link management. It also offers strong influencer collaboration and detailed campaign analytics. But if you need better UGC management and a slightly stronger influencer collaboration tool, Upfluence is the better choice.

8. Later

Who Should Use This?

Global/Enterprise Brands running high-volume influencer and customer loyalty campaigns.

Pricing:

No set prices. Custom pricing plans will be provided upon request after a demo.

Free Trial? No.

Key Features:

1. Influencer Recruitment, Audience Analysis, Scoring, & Segmentation.
2. Influencer Collaboration.
3. UGC & Campaign Management.
4. Customer Loyalty Engine.
5. Influencer Compensation.
6. Reporting & Dashboards.
7. Campaign Analytics.
8. Data Import & Export Tools.
9. Social Commerce.

Pros:

1. Ease of Use.
2. Influencer Management.
3. Campaign Management.
4. Communication.
5. Customer Support.

Cons:

1. Creator Database is Very Small.
2. Technical Issues.
3. Bug Issues.
4. Technical Complexity.
5. Poor User Interface.

User Review on G2:

Upfluence vs Later:

Choose Later Influence for top-tier content scheduling and responsive customer support. But if you need stronger UGC management, influencer collaboration, and in-depth campaign analytics, Upfluence is the better choice.

9. #paid

Who should use this?

DTC brands, Marketing Agencies, and B2C brands of all sizes.

Pricing:

There are three plans:

• Just Content – $499/mo:
• Grow – $699/mo:
• Advanced – $999/mo

Free trial? No

Key Features:

1. Influencer Recruitment, Audience Analysis, Scoring, & Segmentation.
2. Influencer Collaboration.
3. UGC & Campaign Management.
4. Customer Loyalty Engine.
5. Influencer Compensation.
6. Reporting & Dashboards.
7. Campaign Analytics.
8. Data Import & Export Tools.
9. Social Commerce.

Pros:

1. Whitelisted Ads
2. Messaging Module
3. Vetted Creator Marketplace
4. Post-Campaign Analysis

Cons:

1. Limited audience analysis
2. Authentication Issues
3. Login Issues
4. Technical Issues

User Review on G2:

Upfluence vs. #paid:

Choose Upfluence if you need strong content management and user-generated content management, offering easier organization and effective customer content leverage. Choose #paid if you prioritize the quality of support and slightly better influencer collaboration features. While its UGC and analytics features are competent, they may lack some advanced tools found in Upfluence.

10. Traackr:

Who Should Use This?

Large Enterprise Brands, Brands Focused on Influencer Spend Compliance, Agencies Managing Enterprise Clients, and Data-Driven Marketing Teams.

Pricing:

Growth Plan - $25K/year, Standard Plan - $32K/year, Plus Plan - $55K/year.

Free Trial? No.

Key Features:

1. Influencer Recruitment, Audience Analysis, Scoring, & Segmentation.
2. Influencer Collaboration.
3. UGC & Campaign Management.
4. Influencer Whitelisting.
5. Influencer Compensation.
6. Reporting & Dashboards.
7. Social Commerce.
8. Data Analytics.
9. Data Import & Export Tools.

Pros:

1. Ease of Use.
2. Influencer Management.
3. Campaign Management.
4. Detailed Influencer Data.
5. Metrics Tracking.

Cons:

1. Slow Loading.
2. Inaccurate Influencer Data.
3. Automated Influencer Outreach Isn’t Possible.
4. Search Functionality Issues.
5. Clunky and Hard To Use.

User Review on G2:

Upfluence vs Traackr:

Choose Upfluence if you prioritize user-generated content management, influencer recruitment, content approval, and in-depth campaign analytics for better workflow and performance tracking. Choose Traackr if you need a comprehensive blogger database and strong influencer segmentation, making it easier to find and categorize influencers, though it comes at a hefty pricing plan.

Which Platform To Choose?

If you’re exploring Upfluence alternatives, the most important thing to remember while choosing a tool is that one that fits your budget, bandwidth, campaign goals, and priorities. Different tools cater to different needs. Tools like CreatorIQ, Aspire, and GRIN are best suited if you run multiple, high-volume influencer campaigns with big budgets. Tools like #paid, Hypeauditor, and Upfluence are best suited if you are on a small budget starting with influencer marketing, but you do have a third and a better option.

You can use SARAL, which has one of the largest influencer search engines(100M+), bulk outreach automation tools, influencer management features, social listening, and advanced reporting & analytics tools, making it an excellent choice to launch and scale your influencer marketing efforts at a brand-friendly pricing.

Book a call to see if SARAL is a fit.