How Poseidn Leveraged 200+ Influencers and Made $90K Using SARAL

How do you get 200+ influencers to talk about your brand? Poseidn, a 3D Cocktail Bomb company, got 95% of the influencers they reached out to post about them. That's huge, especially when most DTC brands are used to being ghosted by influencers. Want to know how they did it? Let's talk to Kristina, the marketing wizard behind this success.

How Influencers Help Poseidn Boost Brand Awareness

Like many other DTC Brands, Poseidn relied on Meta ads before deciding to go all-in on influencers.

We used to rely mainly on Facebook ads for sales. But that's risky - you never know when those ads might stop working. We looked at our numbers and saw that influencers were our second-best way to make sales. So, why not focus more on that?

It makes sense. Don't put all your eggs in one basket. Make sure to mix up your marketing stack to build a powerful brand.

But how does Poseidn afford all these influencers? Many brands believe you need a big budget to work with influencers. That's not always true. For example, Posedin doesn't pay influencers upfront fees. Instead, they work with influencers on a gifting and high-rate (15-20%) affiliates basis.

Smart move. They're not spending a ton of money, but they're getting the results they want.

But there's more to it. Kristina explains:

Influencers are more than just a sales channel for us. They help people find out about us. We get a lot of traffic to our website from influencer posts. Plus, when people see us all over social media with genuine, honest reviews, they trust us more.

Poseidn sells Cocktail Bombs. It's not something everyone knows about. Having influencers show off their product helps people understand their products and product usage. Also, instead of just looking at direct sales from influencers, they're playing the long game. Poseidn know that they might not get a sale immediately, but now we can retarget those website visitors with ads.

So, they're using influencers to get eyes on their product, and then they follow up with ads.

How do they know this works? They don't. Not exactly, anyway. And that's okay. The buyer journey isn't a funnel anymore. Think of it more like a web with different touch points.

Marketing today isn't about one magical one-size-fits-all pill. It's about being everywhere your customers are.

We can't always be sure if the influencer post landed a sale or the Facebook ad. But we know that we see better results when we use both together and our other marketing efforts. We time our influencer campaigns with our ad pushes and product launches. It's all part of the plan to get people to see us multiple times before they buy.

Rather than stressing about attribution, Poseidn focuses on creating a strong brand presence across different channels. They understand that each touchpoint plays a role in eventually converting a customer.

Not so Excel-lent: Managing Influencers Manually

Let's rewind and talk about how Poseidn got started with influencers.

Spoiler alert: it wasn't pretty.

When Kristina first joined, the brand was already working with influencers. But it was messy. They were using spreadsheets to track everything. Yikes.

The lack of organization also hurt their relationship with influencers. In the past, they had influencers sending emails or DM about payments, but no one responded because they got lost. Also, sometimes, the data was poorly tracked or they'd lose track of it, which made the influencers mad.

It wasn't a recipe for success, and something had to change.

We wanted a more painless way to manage everything. Something that would save us time and give our partners more transparency. We wanted them to see everything themselves, to know they weren't being fooled.

Enter SARAL.

Poseidn's Winning Influencer Strategy

Returning to the question we set out to answer:  what is the secret behind Poseidn's success with influencers?

It's all about timing, tools, and the right messaging. Having a unique innovative product definitively helps too.

Firstly, they go big during their busiest months - October, November, and December, aka the holiday season. They leverage the end of the year to launch new products and simultaneously work with influencers to expand their reach and create buzz.

Kristina walks us through their strategy and how SARAL helps them save ~10+ hours of manual work every week by automating the boring stuff.

Influencer Discovery

Finding the right influencers isn't easy. You can save hours of scrolling Instagram / TikTok / Youtube with SARAL's discovery feature that helps Poseidn find hundreds of niche influencers and filter by followers, engagement, location, and gender.

Influencer Lists and CRM

Once they've got their list of influencers, they get organized. Since the brand is based in Quebec, they use the Lists feature to separate French and English-speaking influencers and to keep up with the right numbers of how many influencers they have from Canada, from the US, and how many are onboard on each campaign. They add tags and notes about what kind of package they can send - alcohol, non-alcohol, etc. It keeps everything clean and easy to manage.

Influencer Outreach

Here's the secret to Poseidn's 91-100% open rate and 90-95% response rate with influencers- their outreach strategy. Three important things to learn:

• Their emails are fun and personal.
• They have many follow-up emails on each campaign and each one is very different and well-thought-out to make the influencers who didn't respond to the last one want to answer this one
• They don't pressure influencers about deliverables.
• They ask them to try their product and see if they like it.

It's a genuine ask, and since their 3D Cocktail Bombs are unique and fun, most people are excited to try them.

It doesn't stop with one email, either. Poseidn uses SARAL to send follow-ups using different email templates. They're constantly testing to see what works best.

Social Listening

Finally, they use SARAL's social listening tool to help them track posts from these influencers and see exactly what's working. It also helps get tons of UGCs to reshare on their socials or to use for video edits and to help keep track more easily of who posted content and who didn't to make follow-ups and know which influencers create the best content to reuse them later.

The result

Over 200 influencers onboarded, and more than $90k in sales during the last holiday season. And they're not stopping there - they're aiming for 500 influencers this season.

Kristina sums it up:

It's all about organization, having the right tools, and making the process fun for influencers. When you do that, they want to post about you.

Why SARAL? The All-in-One Platform Poseidn Was Looking For

Kristina told us why SARAL was the right choice for Poseidn. There were a few key factors that made SARAL the perfect fit for them.

Transparent pricing

SARAL is an all-in-one platform and the best option for the price point. On comparing it with other options, we realized they were three times more expensive without adding extra value.

User-friendly interface

The platform was so user friendly. We wanted something that did everything, and SARAL is that.

But what really sealed the deal?

Customer support

SARAL's customer service is super good. Whenever I have a query, I can reach out easily on Slack; the team always answers quickly. I'm sure all the other big platforms will not respond like that.

She even feels like Poseidn is part of SARAL's journey

Most of the time, when I make suggestions, they happen. We feel included in your growth.

All these things together made SARAL the clear choice for Poseidn's influencer marketing needs.

Advice for Other Brands: Stay Organized

We asked Kristina what advice she'd give to other brands:

When you're somebody like me who's doing everything, you must have a good platform for every aspect of your marketing. That way, you don't have to stress about every different thing because everything is under control.

Kristina's tip is to not be afraid to use tools that can help you.

Don't hesitate to get help from platforms. It's all about finding ways to stay organized while juggling multiple tasks.

The Poseidn Playbook

What can we learn from Poseidn's story?

They showed us how powerful influencer marketing can be when done right.

Using SARAL, they onboarded 200+ influencers and brought in more than $90k in sales during one holiday season!

But it's not just about the numbers. Poseidn found a way to make influencer marketing work for them holistically. They focused on creating a fun product people want to share, built genuine relationships with influencers,  and used the right tools to keep everything organized.

The key takeaway: Try new things and use tools to help you.

Good marketing isn't about one big trick. It's about doing a lot of small things right. And that's precisely what Poseidn did.