Ready to drive incremental growth with influencers?
If ditching the randomness of influencer campaigns and building a predictable, ROI-first influencer program sounds like a plan. Consider talking to our team!
Find out what makes SARAL unique
We stand out against alternatives for our baked-in strategy, ease of use,
and all-in-one software. Find a detailed breakdown below
There are countless influencer marketing platforms and marketplaces in the space. After speaking with 1000+ brands and analyzing alternatives, here’s what we’ve found :
SARAL is for you if
You want to build an always-on influencer program
You’re looking to start a seeding or ambassador program the proper way
You're seeking strategic help along with a platform to get better results
You want to streamline your manual workflow and replace spreadsheets
You want to move away from a more complex and ineffective platform
You’re signed up for a few separate tools but now want everything under one roof
You think about influencers as a wholistic part of your marketing stack
SARAL is not for you if
You’re thinking of this as a one-time UGC acquisition thing for FB ads
You or your team doesn’t have at-least 3-5 hours a week to devote towards the channel
You look at influencers in a silo without understanding it’s “full stack” impact
Compare Against Common Alternatives
Spreadsheets
Spreadsheets don’t scale beyond a couple dozen influencers
😃
SARAL prepares you for scale and helps you grow faster
Team’s time wasted doing manual copy-pasting and logging conversations
😃
Team can focus on high-leverage work with our automations
Shipping products, content tracking, performance monitoring is all manual
😃
All your workflow is in one place, no need to sign up for multiple tools
Manage outreach and follow-ups manually, taking too much time
😃
Save 5+ hours each week on out reach with bulk outreach and follow-ups
Spreadsheets might be better for you if
• You’re brand new and don’t have any budget for software
• If influencers aren't a focus and you just need to manage a handful of relationships
Examples: Aspire, GRIN, Upfluence, CreatorIQ
Other Platforms
Restricted databases for search
😃
Search engine to find any influencer with spam-proof outreach
Limited outreach and other automations
😃
Automations that save you 10+ hours each week
Expensive annual commitments, complex to use, hard to train the team
😃
Option to pay quarterly, Annual has opt-outs, and expert-led onboarding
Terrible support
😃
Always on support and customer happiness teams that helps you grow
Other platforms might be better for you if
• You’ve used them before and they have some specific features that you like
Examples: Insense, Billo, Trend, MiniSocial
Competitors
They own the creator relationship, not you. % cuts from payments.
😃
Relationships are “Direct to Creator”. No middleman fees.
Hard to find the best creators as you’re restricted to the people who’ve opted-in
😃
Search engine that helps you find any influencer in the world
Can’t diversify beyond gifting and UGC
😃
Full-stack platform that enables all types of partnerships
Influencer feeds get saturated with too many sponsored posts
😃
Find your own unique batch of advocates that work with just you
Marketplaces might be better for you if
• You just need to get UGC content for ads as quickly as possible.
• You need to do whitelisting in-platform (this is on our roadmap for this year)
Compare alternatives to SARAL
Features
Ease of use
Most friendly
Contracts
Quarterly. Opt-outs possible. No long-term commitment.
Pricing
Transparent, Flexible Pricing
Training &
Onboarding
Hand-held onboarding at no extra cost!
Customer Support
Always-on in-app chat.
Search Engine
Search engine. Find any creator.
Outreach Automation
Spam-free bulk email outreach. DMs available.
Social Listening
Track unlimited content
Whitelisting Access
Coming soon (Feb 2026)
Onboarding Time
Days, not weeks
AI Automations
Available, save 10+ hours per week
Payments to Creators
50+ payment methods
Complex
Medium
Confusing
Easy
Easy
Medium
Annual commitment needed
Annual commitment needed
Annual commitment needed
Paid trial. Quarterly or annual.
Free
Annual commitment needed
Undisclosed, usually ~$30k/year
Undisclosed, usually ~$20k/year
Undisclosed, usually ~$20k/year
$1350/quarter (popular plan)
$0
Undisclosed, usually ~$30k/year
Takes weeks to onboard
Takes weeks to onboard
Takes weeks to onboard
CSM available
Most friendly
Takes weeks to onboard
Few days to reply
Few days to reply
Few days to reply
Email support
No support
Few days to reply
Instagram search doesn’t work
Limited marketplace,
some search capability
Limited database
Limited marketplace
Limited marketplace
Search engine. Find any creator.
Limited capabilities
Limited capabilities
Limited capabilities
In-app chat
In-app chat
Limited capabilities
Pay extra
Pay extra
Pay extra
Not available
Not available
Pay extra
Pay extra
Pay extra
Pay extra
Available
Not available
Pay extra
Weeks
Weeks
Weeks
About a week
Days
Weeks
Influencer Agent GIA
Practically none
Practically none
Practically none
Practically none
Practically none
Paypal or Wire
Paypal or Wire
Paypal or Wire
In-App Payments
Cut from Shopify revenue
Paypal or Wire
Why are DTC marketing teams choosing SARAL?
Built with Strategy in mind
SARAL is not just another influencer platform. It was created to enable a specific "Predictable Influence" strategy that helps you build a profitable, ROI-first influencer program.
Easy to learn, simple to use
SARAL has the modern & friendly user experience. It’s easy to train your team and start running your influencer program in days, not weeks or months!
Let AI do the boring work
Our AI assistant, SIA, helps you find the best influencers, automate personalized reachouts, ship products, manage conversations, and more! Let AI handle the grind so you can focus on building creative campaigns!
Win with Expert-led Consulting
We understand that the best software with the wrong strategy does not work. Your SARAL subscription comes with expert-led onboarding and ongoing consulting via Slack and Zoom to maximize the chances of your success.
Easy to learn, simple to use
SARAL has the modern & friendly user experience. It’s easy to train your team and start running your influencer program in days, not weeks or months!
DTC brands love SARAL
Don't take our word for it. Read what other customers have to say!
For small business owners with no time to focus on influencers and follow up (me!), SARAL is honestly, AMAZING. They are always "on", no micro-managing their team which is so important as other platforms do not have such dedicated and responsible teams. Believe me, I have tried them all. RESULTS matter and they WIN here!
Kelli Klus
We generated $22K in less 24 hours on my very FIRST product launch. We pulled it off working with 50 nano influencers and SARAL made this process extremely seemless even for the first time founder like me.
James Lee
It took us a lot of time to send out emails to influencers, keeping track of when to follow up, etc. Then we discovered Saral and the many automations save us a lot of time and manual labour. And whenever we have questions, the customer support is always fast and efficient. Highly recommend!
Robert Jan
The Saral platform is a fabulous tool for finding and engaging with new potential partners. Plus, the tool is full of amazing educational content to help us craft our programs in the best way possible and the Saral team has been a Slack message away to discuss best practices, feature requests and more (very rare in the SaaS space!). Very pleased and looking forward to growing together.
Ketan Vakil
SARAL solves the problem of sourcing and communicating with influencers and is way better than any other software I've tried. As a business that relies on cheaper ways of acquiring customers, Saral makes it super easy and helps if you're looking for real volume of creators as well as content. Cannot recommend this enough!
Gil Halaf
SARAL is how I run my business! I run ambassadors progra for 12 brands and they all go through SARAL!
Sean Greenspan
When we found Saral, we were still finding creators by hand and managing them in a spreadsheet painfully slowly. Since joining, we are now averaging 10x the amount of outreach and growing every month.
Parker Thomas
Using the SARAL influencer affiliate platform has revolutionized my influencer marketing strategy by allowing me to connect with more influencers quickly and affordably. The platform's efficiency and broad network have not only saved me time and reduced costs but also significantly improved my brand's visibility on social media. Moreover, SARAL has enabled me to transform influencers into genuine brand ambassadors, further amplifying my reach and enhancing credibility. It's a game-changer for anyone looking to optimize their influencer collaborations.
Karim Boucenna
SARAL is a game changer. If you are not sure whether or not to move forward with SARAL, reach out to me directly at noel@heartandsoil.co. My answer will be a yes, but reach out to me anyway.
Noël Ostrosky
It’s fast, it’s cool, it’s easy. I can just run it right off the bat. I don’t have patience to look at so many stats in other tools. With SARAL, I can just get data that I truly need and get shit done!
Danika Dim
Finding an intuitive influencer marketing management tool for small businesses and niche uses is hard. Saral makes it so easy and seamless! The Chrome extension is a lifesaver and the suggested rate calculator saves so much wasted time in outreach to people that are out of budget.
Sophia O'Neal
SARAL was able to connect us to suitable influencers in a timely and professional manner.
Sara Tellez
SARAL is awesome so far! Made my life so much more efficient.
Siva Dhamotharan
What a great find - SARAL! This single platform is just what I had been searching for when it comes to running campaigns. There’s no need to fuss around with multiple tabs and tools, since SARAL is an ‘all-in-one’. Navigating SARAL is easy and makes work a breeze. Knowing that things will only get better in terms of SARAL’s development is exciting and inspiring!
Stephanie Joney
From influencer discovery and outreach to overseeing the status of campaigns, SARAL organizes all the moving pieces of our program. Massive time saver.
Zach Grove
Before, my team and I had problems with organization for our influencer marketing. Through using SARAL, we were able to keep track of all our influencers and increased our response rate for them to test out our product. It saved a lot of time for our Social Media Assistant!
Patricia Redulla
Yash is a superhero. I've modeled most of my life decisions not around a specific what but a who--don't choose a class, choose a professor to study under, etc. Even though I'm new to SARAL and have barely dipped beyond the surface of its functionalities, I know that Yash is the real deal, so I will stick by him.
Finnegan Shepard
The SARAL platform is everything I was looking for to help build, launch, and manage our affiliate/influencer marketing strategy! From identifying and reaching out to influencers specifically within our niche, to back-end operational support tools to help track performance, SARAL has it all. Additionally, the team is solid and super responsive and helpful. 10/10 would recommend to any brand looking to scale and manage a successful influencer marketing strategy!
Chris Manus
I was overwhelmed with managing dozens of Google sheets. I really love how SARAL has streamlined this process, I can literally open the relationship view inside SARAL and track which influencers are in which stage and I can even filter them with tags. SARAL is by far the most efficient, clean and affordable influencer marketing tool I've used till date.
Ambuj Vats
Saral has been a game-changer for our influencer marketing strategy. Before we found Saral, sourcing and managing influencers on social platforms was a time-consuming and difficult process. But with Saral, we were able to source 300 TikTok and YouTube influencers in a matter of hours and onboard 20+ influencers in just a few weeks. It's a very user friendly tool that made it easy for us to find the right influencers for our brand and streamline our communication and collaboration with them. I highly recommend Saral to any business looking to level up their influencer marketing efforts.
Daniel Cruz
For small business owners with no time to focus on influencers and follow up (me!), SARAL is honestly, AMAZING. They are always "on", no micro-managing their team which is so important as other platforms do not have such dedicated and responsible teams. Believe me, I have tried them all. RESULTS matter and they WIN here!
Kelli Klus
We generated $22K in less 24 hours on my very FIRST product launch. We pulled it off working with 50 nano influencers and SARAL made this process extremely seemless even for the first time founder like me.
James Lee
It took us a lot of time to send out emails to influencers, keeping track of when to follow up, etc. Then we discovered Saral and the many automations save us a lot of time and manual labour. And whenever we have questions, the customer support is always fast and efficient. Highly recommend!
Robert Jan
The Saral platform is a fabulous tool for finding and engaging with new potential partners. Plus, the tool is full of amazing educational content to help us craft our programs in the best way possible and the Saral team has been a Slack message away to discuss best practices, feature requests and more (very rare in the SaaS space!). Very pleased and looking forward to growing together.
Ketan Vakil
SARAL solves the problem of sourcing and communicating with influencers and is way better than any other software I've tried. As a business that relies on cheaper ways of acquiring customers, Saral makes it super easy and helps if you're looking for real volume of creators as well as content. Cannot recommend this enough!
Gil Halaf
SARAL is how I run my business! I run ambassadors progra for 12 brands and they all go through SARAL!
Sean Greenspan
When we found Saral, we were still finding creators by hand and managing them in a spreadsheet painfully slowly. Since joining, we are now averaging 10x the amount of outreach and growing every month.
Parker Thomas
Using the SARAL influencer affiliate platform has revolutionized my influencer marketing strategy by allowing me to connect with more influencers quickly and affordably. The platform's efficiency and broad network have not only saved me time and reduced costs but also significantly improved my brand's visibility on social media. Moreover, SARAL has enabled me to transform influencers into genuine brand ambassadors, further amplifying my reach and enhancing credibility. It's a game-changer for anyone looking to optimize their influencer collaborations.
Karim Boucenna
SARAL is a game changer. If you are not sure whether or not to move forward with SARAL, reach out to me directly at noel@heartandsoil.co. My answer will be a yes, but reach out to me anyway.
Noël Ostrosky
It’s fast, it’s cool, it’s easy. I can just run it right off the bat. I don’t have patience to look at so many stats in other tools. With SARAL, I can just get data that I truly need and get shit done!
Danika Dim
Finding an intuitive influencer marketing management tool for small businesses and niche uses is hard. Saral makes it so easy and seamless! The Chrome extension is a lifesaver and the suggested rate calculator saves so much wasted time in outreach to people that are out of budget.
Sophia O'Neal
SARAL was able to connect us to suitable influencers in a timely and professional manner.
Sara Tellez
SARAL is awesome so far! Made my life so much more efficient.
Siva Dhamotharan
What a great find - SARAL! This single platform is just what I had been searching for when it comes to running campaigns. There’s no need to fuss around with multiple tabs and tools, since SARAL is an ‘all-in-one’. Navigating SARAL is easy and makes work a breeze. Knowing that things will only get better in terms of SARAL’s development is exciting and inspiring!
Stephanie Joney
From influencer discovery and outreach to overseeing the status of campaigns, SARAL organizes all the moving pieces of our program. Massive time saver.
Zach Grove
Before, my team and I had problems with organization for our influencer marketing. Through using SARAL, we were able to keep track of all our influencers and increased our response rate for them to test out our product. It saved a lot of time for our Social Media Assistant!
Patricia Redulla
Yash is a superhero. I've modeled most of my life decisions not around a specific what but a who--don't choose a class, choose a professor to study under, etc. Even though I'm new to SARAL and have barely dipped beyond the surface of its functionalities, I know that Yash is the real deal, so I will stick by him.
Finnegan Shepard
The SARAL platform is everything I was looking for to help build, launch, and manage our affiliate/influencer marketing strategy! From identifying and reaching out to influencers specifically within our niche, to back-end operational support tools to help track performance, SARAL has it all. Additionally, the team is solid and super responsive and helpful. 10/10 would recommend to any brand looking to scale and manage a successful influencer marketing strategy!
Chris Manus
I was overwhelmed with managing dozens of Google sheets. I really love how SARAL has streamlined this process, I can literally open the relationship view inside SARAL and track which influencers are in which stage and I can even filter them with tags. SARAL is by far the most efficient, clean and affordable influencer marketing tool I've used till date.
Ambuj Vats
Saral has been a game-changer for our influencer marketing strategy. Before we found Saral, sourcing and managing influencers on social platforms was a time-consuming and difficult process. But with Saral, we were able to source 300 TikTok and YouTube influencers in a matter of hours and onboard 20+ influencers in just a few weeks. It's a very user friendly tool that made it easy for us to find the right influencers for our brand and streamline our communication and collaboration with them. I highly recommend Saral to any business looking to level up their influencer marketing efforts.
Daniel Cruz
For small business owners with no time to focus on influencers and follow up (me!), SARAL is honestly, AMAZING. They are always "on", no micro-managing their team which is so important as other platforms do not have such dedicated and responsible teams. Believe me, I have tried them all. RESULTS matter and they WIN here!
Kelli Klus
We generated $22K in less 24 hours on my very FIRST product launch. We pulled it off working with 50 nano influencers and SARAL made this process extremely seemless even for the first time founder like me.
James Lee
It took us a lot of time to send out emails to influencers, keeping track of when to follow up, etc. Then we discovered Saral and the many automations save us a lot of time and manual labour. And whenever we have questions, the customer support is always fast and efficient. Highly recommend!
Robert Jan
The Saral platform is a fabulous tool for finding and engaging with new potential partners. Plus, the tool is full of amazing educational content to help us craft our programs in the best way possible and the Saral team has been a Slack message away to discuss best practices, feature requests and more (very rare in the SaaS space!). Very pleased and looking forward to growing together.
Ketan Vakil
SARAL solves the problem of sourcing and communicating with influencers and is way better than any other software I've tried. As a business that relies on cheaper ways of acquiring customers, Saral makes it super easy and helps if you're looking for real volume of creators as well as content. Cannot recommend this enough!
Gil Halaf
SARAL is how I run my business! I run ambassadors progra for 12 brands and they all go through SARAL!
Sean Greenspan
When we found Saral, we were still finding creators by hand and managing them in a spreadsheet painfully slowly. Since joining, we are now averaging 10x the amount of outreach and growing every month.
Parker Thomas
Using the SARAL influencer affiliate platform has revolutionized my influencer marketing strategy by allowing me to connect with more influencers quickly and affordably. The platform's efficiency and broad network have not only saved me time and reduced costs but also significantly improved my brand's visibility on social media. Moreover, SARAL has enabled me to transform influencers into genuine brand ambassadors, further amplifying my reach and enhancing credibility. It's a game-changer for anyone looking to optimize their influencer collaborations.
Karim Boucenna
SARAL is a game changer. If you are not sure whether or not to move forward with SARAL, reach out to me directly at noel@heartandsoil.co. My answer will be a yes, but reach out to me anyway.
Noël Ostrosky
It’s fast, it’s cool, it’s easy. I can just run it right off the bat. I don’t have patience to look at so many stats in other tools. With SARAL, I can just get data that I truly need and get shit done!
Danika Dim
Finding an intuitive influencer marketing management tool for small businesses and niche uses is hard. Saral makes it so easy and seamless! The Chrome extension is a lifesaver and the suggested rate calculator saves so much wasted time in outreach to people that are out of budget.
Sophia O'Neal
SARAL was able to connect us to suitable influencers in a timely and professional manner.
Sara Tellez
SARAL is awesome so far! Made my life so much more efficient.
Siva Dhamotharan
What a great find - SARAL! This single platform is just what I had been searching for when it comes to running campaigns. There’s no need to fuss around with multiple tabs and tools, since SARAL is an ‘all-in-one’. Navigating SARAL is easy and makes work a breeze. Knowing that things will only get better in terms of SARAL’s development is exciting and inspiring!
Stephanie Joney
From influencer discovery and outreach to overseeing the status of campaigns, SARAL organizes all the moving pieces of our program. Massive time saver.
Zach Grove
Before, my team and I had problems with organization for our influencer marketing. Through using SARAL, we were able to keep track of all our influencers and increased our response rate for them to test out our product. It saved a lot of time for our Social Media Assistant!
Patricia Redulla
Yash is a superhero. I've modeled most of my life decisions not around a specific what but a who--don't choose a class, choose a professor to study under, etc. Even though I'm new to SARAL and have barely dipped beyond the surface of its functionalities, I know that Yash is the real deal, so I will stick by him.
Finnegan Shepard
The SARAL platform is everything I was looking for to help build, launch, and manage our affiliate/influencer marketing strategy! From identifying and reaching out to influencers specifically within our niche, to back-end operational support tools to help track performance, SARAL has it all. Additionally, the team is solid and super responsive and helpful. 10/10 would recommend to any brand looking to scale and manage a successful influencer marketing strategy!
Chris Manus
I was overwhelmed with managing dozens of Google sheets. I really love how SARAL has streamlined this process, I can literally open the relationship view inside SARAL and track which influencers are in which stage and I can even filter them with tags. SARAL is by far the most efficient, clean and affordable influencer marketing tool I've used till date.
Ambuj Vats
Saral has been a game-changer for our influencer marketing strategy. Before we found Saral, sourcing and managing influencers on social platforms was a time-consuming and difficult process. But with Saral, we were able to source 300 TikTok and YouTube influencers in a matter of hours and onboard 20+ influencers in just a few weeks. It's a very user friendly tool that made it easy for us to find the right influencers for our brand and streamline our communication and collaboration with them. I highly recommend Saral to any business looking to level up their influencer marketing efforts.
Daniel Cruz
