The Ultimate BFCM Influencer & Affiliate Guide

From Obvi's CMO Ashvin Melwani: A guide to influencer marketing for BFCM, based on wins with 50+ brands. No fluff, just actionable and proven steps to go beyond Meta and drive holiday sales through influencer partnerships.

Set up a winning BFCM campaign like Obvi

Track real influencer ROI

Grab the checklist to get you holiday ready

Avoid common influencer pitfalls

Carry your BFCM wins into 2025

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Why are DTC marketing teams choosing SARAL?

All-In-One InfluencerOs

We’re pioneering full-stack influencer marketing. You can manage all types of influencer partnerships and replace 5+ tools with just one.

Easy to learn, simple to use

SARAL has the modern & friendly user experience. It’s easy to train your team and start running your influencer program in days, not weeks or months!

Transparent Pricing

Our pricing is straightforward. You pay for what you want. Scale up or down any time. No annual contracts, hidden fees,or convoluted pricing.

World-Class Support

Every plan comes with a dedicated Customer Happiness Manager. Our in-app support is always on. We fix issues and prioritize your product-feedback, which is ideal for teams on the cutting edge.

Automations & Gamification

SARAL automates the boring parts so you can focus on building relationships. It helps you create flows to reward influencers so the manual work takes care of itself!

Ready to build a full-stack influencer program?

If you want to build a community of influencers that can’t stop talking about you, consider giving the free trial a shot!