Introduction

Pulse is a social listening and creator intelligence platform operated by Saral. Pulse enables brands to connect their Instagram Business accounts and monitor publicly available Instagram content where their brand is mentioned, tagged, referenced through hashtags.

Pulse helps brands understand brand awareness and creator engagement by collecting and analyzing Instagram content and performance metrics through Meta's authorized APIs.

We are committed to protecting user privacy and maintaining transparency regarding the information we collect, how it is used, and the controls available to users. This Privacy Policy explains our data collection, usage, retention, and security practices.

By connecting your Instagram account to Pulse, you consent to the practices described in this Privacy Policy.

Information Collected

We collect only the information necessary to provide the Pulse platform and related services.

Brand Account Information

When a brand connects an Instagram Business account to Pulse, we collect:

• Instagram Business Account username
• Instagram Business Account ID
• Facebook Page ID associated with the Instagram account

This information is used to identify and manage the connected brand account within Pulse.

Meta OAuth Tokens

When you authorize Pulse through Meta's OAuth flow, we receive:

• User Access Token
• Page Access Token

These tokens allow Pulse to access Instagram and Facebook APIs on your behalf for the purposes authorized by you.

Brand Configuration Data

To provide monitoring and listening functionality, we may collect:

• Brand-defined hashtags

Instagram Content and Metadata

Pulse collects Instagram content that is publicly available through Meta's APIs and is relevant to the connected brand, including:

• Posts
• Reels
• Stories
• Tagged media
• Content containing hashtags

For such content, we may collect:

• Post IDs
• Media IDs
• Captions
• Permalinks
• Media URLs
• Post timestamps
• Creator usernames
• Creator profile metadata
• Public engagement metrics

Creator Information

For creators who mention, tag, or otherwise reference a connected brand, Pulse may collect:

• Instagram username
• Instagram account ID (where available)
• Profile picture URL
• engagement metrics

Performance and Analytics Data

To power Pulse dashboards and reporting, we collect metrics such as:

• Likes count
• Comments count

No Third-Party Tracking Technologies

Pulse does not use third-party advertising networks, behavioural tracking systems, or external analytics tools to collect user information for advertising purposes.

Use of Information

We use collected information strictly for operating and improving Pulse.

Content Discovery

Collected data is used to:

• Detect brand mentions
• Identify tagged content
• Monitor hashtags

Analytics and Reporting

Data is used to:

• Generate dashboards
• Calculate engagement metrics

Platform Operations

We use information to:

• Maintain account connections
• Refresh Meta access tokens
• Troubleshoot technical issues
• Prevent abuse and unauthorized access

Customer Support

Information may be used to:

• Respond to support requests
• Resolve technical issues
• Communicate account-related information
• Assist with onboarding and account management

We do not sell user data, create advertising profiles, or use collected information for unrelated marketing purposes.

Third-Party Sharing

Pulse does not sell, rent, or trade personal information, We will not disclose your data to any third party without your explicit consent, unless required by law

Information may be shared only in the following circumstances:

Meta Platforms

Pulse interacts with Meta's APIs (including Instagram and Facebook APIs) to retrieve authorized content and metrics necessary to provide the service.

Legal Requirements

We may disclose information when required by:

• Applicable law
• Court orders
• Government requests
• Regulatory obligations
• Protection of legal rights and security

User Controls

Users retain control over their connected accounts and data.

Disconnecting Instagram Accounts

Brands may disconnect their Instagram Business account from Pulse at any time.

Upon disconnection:

• Access tokens are removed or invalidated
• Data collection ceases
• New content is no longer monitored

Data Access Requests

Users may contact us to:

• Review stored account information
• Request deletion of account-related data
• Update account information
• Withdraw consent where applicable

Hashtags

Brands may modify:

• Tracked hashtags

at any time through the Pulse platform.

Data Security

Protecting information is a priority for Pulse.

We implement reasonable administrative, technical, and organizational safeguards, including:

Access Controls

• Role-based access controls
• Authentication requirements
• Restricted employee access

Encryption

• HTTPS/TLS encryption for data in transit
• Encryption of sensitive credentials and tokens at rest

Infrastructure Security

• Secure cloud-hosted infrastructure
• Network protection controls
• Monitoring and logging
• Regular security updates

Operational Controls

• Security policies and procedures
• Incident response processes
• Internal access reviews

While we strive to protect information using industry-standard practices, no system can guarantee absolute security.

Data Retention

Pulse follows data minimization and retention principles.

Access Tokens

Access tokens are retained only while the Instagram account remains connected and authorized.

Expired, revoked, or disconnected tokens are removed from active use.

Content and Analytics Data

Pulse may retain collected content metadata, creator information, and analytics data for as long as necessary to:

• Provide historical reporting
• Maintain dashboard functionality
• Meet legal or regulatory requirements

Deleted Accounts

Upon account deletion requests, we will remove or anonymize data where legally and technically feasible, subject to applicable legal retention obligations.

User Communications

Pulse may communicate with users regarding:

Service Notifications

• Account connection status
• Security notices
• Product updates
• Maintenance announcements

Customer Support

Our team may contact users regarding:

• Support requests
• Onboarding assistance
• Technical troubleshooting

Product Communications

We may occasionally send information regarding:

• New features
• Product improvements
• Educational resources

Users may opt out of non-essential communications where applicable.

Contact Information

If you have questions about this Privacy Policy or our privacy practices, please contact us:

Email: support@getsaral.com

Support: support@getsaral.com

You may also contact your account representative for assistance regarding privacy-related requests.

Changes to Policy

We may update this Privacy Policy periodically to reflect:

• Product changes
• New features
• Legal or regulatory requirements
• Security and operational improvements

When material changes are made, we will notify users through the Pulse platform, email communications, or other appropriate channels.

Continued use of Pulse following any updates constitutes acceptance of the revised Privacy Policy.

We encourage users to review this Privacy Policy periodically for the latest information regarding our privacy practices.

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