10 Best Influencer Marketing Tools in 2025: Features & Pricing Comparison

Influencer marketing is a powerful strategy that eCommerce brands use to reach their target audience through trusted personalities on social media. Instead of relying solely on traditional advertising, brands collaborate with influencers who have established credibility and a loyal following in specific niches. This approach allows brands to create authentic connections, enhance engagement, and drive sales effectively.

However, managing influencer marketing campaigns manually can be time-consuming, very manual, and inefficient. This is where influencer marketing tools come into play.

What Are Influencer Marketing Tools?

Influencer marketing tools are software tools designed to help brands find, connect with, and manage influencers efficiently. These tools streamline the entire process—from influencer discovery to campaign management and performance analysis.

Some key functionalities of influencer marketing tools include:

• Influencer discovery: Find influencers and filter them based on niche, audience size, engagement rates, and demographics.
• Outreach automation: Send pre-written pitches, track conversations, and manage influencer relationships.
• Campaign tracking: Monitor engagement metrics, analyze performance, and measure influencer marketing ROI.
• Social Listening: Track brand mentions, hashtag mentions, request UGC rights, and download influencer UGC.

By using these tools, brands can maximize their influencer marketing efforts with greater efficiency and accuracy.

Why Do We Need Influencer Marketing Tools?

Managing influencer marketing campaigns without the right tools can be overwhelming and very manual. Influencer marketing tools simplify and enhance the process by offering the following benefits:

• Find the right influencers – AI-powered searches, engagement analytics, and filtering options help brands connect with influencers who align with their goals.
• Save time via automation –These tools automate repetitive tasks like influencer outreach, content approvals, and performance tracking, allowing marketers to focus on strategy and relationship-building instead of manual work.
• Make data-driven decisions – Detailed analytics allow marketers to track campaign success, measure influencer performance, and refine future marketing strategies.

How to Choose the Best Influencer Marketing Tool?

With so many influencer marketing tools available, selecting the right one can be challenging. Here are some key factors to consider when making your choice:

• Ease of use – The tool should have an intuitive interface that allows marketers to navigate easily without a steep learning curve.
• Pricing – Look for a tool that fits within your budget while offering the necessary features. Many platforms provide scalable pricing plans.
• Features & value – Ensure the tool supports your workflow, including influencer discovery, relationship management, analytics, and reporting.
• Integration capabilities – Check if the software integrates with other marketing tools and platforms for a seamless experience.

Choosing the right influencer marketing tool can significantly impact your campaign’s success, helping you optimize processes and achieve better results.

10 Best Influencer Marketing Tools - At a Glance:

1. SARAL

Who Should Use This?

eCommerce and DTC Brands of all sizes. Influencer Marketing Agencies of any scale. We developed this platform for influencer managers, CMOs, and CEOs/Founders. Anyone can use it and build your ambassador programs.

Pricing:

Starter: $12K/year. Suitable for those starting with influencer marketing.

Business: $15K/year. Suitable for those scaling your influencer programs.

Professional: $25K/year. Suitable to streamline your at-scale influencer programs.

Can’t pay the full amount upfront? No worries, we also offer quarterly and bi-annual plans.

Free Trial? Yes.

Key Features:

1. Find Influencers: Easily discover creators across TikTok, YouTube, and Instagram. SARAL offers in-depth metrics, audience demographics, and contact details to help you connect with the best influencers for your brand.
2. Streamline Outreach: Automate personalized outreach campaigns at scale, saving time while maintaining genuine engagement.
3. Influencer Management: Build and nurture long-term relationships with creators by managing all affiliates, brand ambassadors, and influencers in one intuitive CRM.
4. Track Sales: Generate affiliate links, discount codes, and UTM links to accurately measure each influencer’s impact on your sales.
5. Track UGC: Utilize SARAL’s social listening tool to automatically track influencer-generated content (UGC), ensuring you never miss key mentions or engagement opportunities.
6. Ecommerce Integrations: Seamlessly connect your Shopify, WooCommerce, Klaviyo, and PayPal accounts to streamline influencer program management.
7. Built-in Automations: Simplify repetitive tasks like product shipping, follow-ups, post tracking, and influencer performance monitoring with SARAL’s automation features.

Customer Case Studies:‍

1. Learn how Heart & Soil built brand awareness with influencers and saved hours on influencer discovery.
2. Learn how Nooma built a diverse influencer portfolio and streamlined influencer management with SARAL.
3. Learn how Augmentum turned influencer seeding into growth engine for their clients with SARAL.

Pros:

1. Intuitive Interface built for seeding/ambassador programs.
2. Built-in CRM To Manage Influencer Relationships.
3. Hand Held Onboarding and Monthly Reviews of Performance With Our Success Team
4. Saves Time With Built-In Automations.
5. 24/7 Customer Support.
6. No Percentage Cut From Your Affiliate Commissions.
7. Influencer Search Engine with access to 100M+ Creators.
8. Friendly Contracts & Dynamic Pricing for eCommerce Brands of All Sizes.

Cons:

1. Not A Creator Marketplace or a Limited Database.
2. Not Suitable For Passive Affiliate Programs.
3. Not Suitable For Influencer Whitelisting.
4. Not Suitable To Track Conversions From Creator’s Ads.

Verified User Reviews on G2:

How To Get Started?

You can book a consultative call with our Founder on how SARAL helps you find influencers, automate outreach, manage relationships, track affiliate sales, and monitor influencer content—all under one roof.

2. Aspire

Who Should Use This?

Enterprise brands that require advanced tools to handle large-scale campaigns efficiently, while companies with substantial marketing budgets seek premium, feature-rich platforms to maximize their influencer marketing efforts.

Pricing?

The average cost is about $31,000 annually. Custom plans will be provided only after a demo.

Free Trial? No.

Key Features:

1. Influencer Recruitment, Audience Analysis, Scoring, & Segmentation.
2. Influencer Collaboration.
3. UGC Management.
4. Influencer Compensation.
5. Reporting & Dashboards.
6. Campaign Analytics.
7. Data Import & Export Tools.

Pros:

1. Influencer Management
2. Ease Of Use
3. Metrics Tracking
4. Customer Support

Cons:

1. Poor influencer database & discovery issues
2. Difficult onboarding and UI issues
3. Expensive and requires long contracts
4. Lack of flexibility in influencer partnerships
5. Hidden costs and upsells
6. Limited integrations and workflow automation

User Review on G2:

3. Sprout Social(previously Tagger Media):

Who Should Use This?

Large-sized eCommerce brands and influencer marketing agencies that work with large-sized brands.

Pricing:

No public pricing or monthly plans are available. All prices will be provided upon request after demo.

Free Trial? No.

Key Features:

1. Influencer Recruitment, Audience Analysis, Scoring, & Segmentation.
2. Influencer Collaboration.
3. UGC & Campaign Management.
4. Influencer Compensation.
5. Reporting & Dashboards.
6. Monitoring.
7. Campaign Analytics.
8. Data Import & Export Tools.

Pros:

1. Influencer Discovery
2. Ease Of Use
3. Customer Support
4. User Interface

Cons:

1. Influencer Management
2. Search Functionality Issues
3. Takes Weeks To Set it up.
4. Creator Issues
5. Training Your Team Takes Time.

User Review on G2:

4. Modash

Who Should Use This?

Small-to-Medium sized eCommerce Brands and influencer marketing agencies that need a comprehensive and data-driven influencer discovery and analytics tool to verify and track creators at scale.

Pricing:

Monthly plans start from $299. Yearly plans start from $199/mo paid yearly.

Custom plans will be provided upon request after demo.

Key Features:

1. Influencer Discovery & Analysis
2. Relationship and Email management:
3. Campaign tracking and management:
4. Payments
5. API Access

Pros:

1. Advanced influencer search & filtering
2. Detailed Influencer Data
3. Transparent Pricing
4. Influencer UGC Tracking

Cons:

1. Complexity
2. Credit Limitations
3. Inaccuracy
4. Steep learning curve

User Review on G2:

5. Upfluence

Who Should Use This?

Medium to large businesses, especially e-commerce brands, marketing agencies, and enterprises that run high-volume influencer campaigns.

Pricing:

Basic Packages: Some reports indicate that the platform can start as low as $478/month for smaller-scale businesses or more limited feature sets.

Enterprise Packages: For larger businesses or those needing more advanced features, the pricing can go up to $2,000/month or more.

Free Trial? No.

Key Features:

1. Creator + Blogger Database.
2. Influencer Recruitment, Scoring, & Segmentation.
3. Influencer Collaboration.
4. UGC & Campaign Management.
5. Influencer Whitelisting.
6. Influencer Compensation.
7. Reporting & Dashboards.
8. Campaign Analytics.
9. Data Import & Export Tools.

Pros:

1. Campaign Management
2. Ease of Use.
3. Influencer Management
4. Customer Support
5. Easy Integrations

Cons:

1. Audience Analysis is Limited.
2. Poor Customer Support.
3. Inaccuracies in Creator Data.
4. Locked-in Contracts Despite Early Dissatisfaction.
5. Lack of Clarity regarding pricing.

User Review on G2:

6. GRIN

Who Should Use This?

Medium-to-Large sized eCommerce Brands with atleast 10+ member teams and $1M+ budgets

Pricing:

$25K - $40K per year. Custom plans are provided upon request only after demo.

Free Trial? No.

Key Features:

1. Influencer Recruitment, Audience Analysis, Scoring, & Segmentation.
2. Influencer Collaboration.
3. UGC Management.
4. Influencer Compensation.
5. Reporting & Dashboards.
6. Campaign Analytics.
7. Data Import & Export Tools.

Pros:

1. Ease Of Use
2. Influencer Management
3. Organization
4. Campaign Management
5. Customer Support

Cons:

1. Toxic Contracts Lock Brands in With No Way To Cancel.
2. Onboarding is Long and Takes Forever To Train The Team
3. Poor Customer Support.
4. Software is Clunky and Not Easy To Use
5. Limited Features and Hidden Fees, Constant Upselling.
6. Instagram Search Functionality isn’t available.

User Review on G2:

7. CreatorIQ

Who Should Use This?

Global eCommerce Brands and Enterprise brands having large influencer marketing budgets with large teams.

Pricing:

While specific pricing details are not publicly disclosed, reports suggest that plans typically start at approximately $2,350 per month with an annual commitment, totalling around $28,200 per year. Other sources indicate that pricing may begin at $36,000 per year, depending on the selected features and services.

Free Trial? No.

Key Features:

1. 20M Creators in its database.
2. Influencer Recruitment, Audience Analysis, Scoring, & Segmentation.
3. Influencer Collaboration.
4. UGC & Campaign Management.
5. Influencer Whitelisting.
6. Influencer Compensation.
7. Reporting & Dashboards.
8. Social Commerce. Integrations with social platforms APIs.
9. Heavy Data Analytics.
10. Data Import & Export Tools.

Pros:

1. Influencer Management.
2. Campaign Management.
3. Ease of Use.
4. Detailed Information
5. Customer Support.

Cons:

1. Technical Issues.
2. Complexity. Very hard and clunky interface to use.
3. Very Expensive Annual Contracts.
4. Inaccurate data of some of the creators and their audiences.
5. Creator Issues. Certain analytics may not exist for all the creators or be outdated.

User Review on G2:

8. Influencity

Who Should Use This?

Small-to-Medium sized eCommerce and DTC Brands.

Pricing:

Monthly plans range from $398 - $998, while the enterprise pricing plan will be provided upon request after demo.

Free Trial? Yes.

Key Features:

1. Influencer Recruitment, Audience Analysis, Scoring, & Segmentation.
2. Influencer Collaboration.
3. UGC & Campaign Management.
4. Influencer Compensation.
5. Reporting & Dashboards.
6. Campaign Analytics.
7. Data Import & Export Tools.
8. Social Commerce.
9. Ecommerce Integrations.

Pros:

1. Influencer Management.
2. Ease Of Use.
3. Filtering features.
4. Customer Support.
5. Detailed Influencer Data.

Cons:

1. Influencer Credits Issue.
2. Search Functionality Issues.
3. Social Listening Feature is Very Limited.
4. Discount Code Tracking Issues.
5. Complexity.

User Review on G2:

9. Traackr

Who Should Use This?

Large Enterprise Brands, Brands Focused on Influencer Spend Compliance, Agencies Managing Enterprise Clients, and Data-Driven Marketing Teams.

Pricing:

Growth Plan - $25K/year, Standard Plan - $32K/year, Plus Plan - $55K/year.

Free Trial? No.

Key Features:

1. Influencer Recruitment, Audience Analysis, Scoring, & Segmentation.
2. Influencer Collaboration.
3. UGC & Campaign Management.
4. Influencer Whitelisting.
5. Influencer Compensation.
6. Reporting & Dashboards.
7. Social Commerce.
8. Data Analytics.
9. Data Import & Export Tools.

Pros:

1. Ease of Use.
2. Influencer Management.
3. Campaign Management.
4. Detailed Influencer Data.
5. Metrics Tracking.

Cons:

1. Slow Loading.
2. Inaccurate Influencer Data.
3. Automated Influencer Outreach Isn’t Possible.
4. Search Functionality Issues.
5. Clunky and Hard To Use.

User Review on G2:

10. Later

Who Should Use This?

Global/Enterprise Brands running high-volume influencer and customer loyalty campaigns.

Pricing:

No set prices. Custom pricing plans will be provided upon request after demo.

Free Trial? No.

Key Features:

1. Influencer Recruitment, Audience Analysis, Scoring, & Segmentation.
2. Influencer Collaboration.
3. UGC & Campaign Management.
4. Customer Loyalty Engine.
5. Influencer Compensation.
6. Reporting & Dashboards.
7. Campaign Analytics.
8. Data Import & Export Tools.
9. Social Commerce.

Pros:

1. Ease of Use.
2. Influencer Management.
3. Campaign Management.
4. Communication.
5. Customer Support.

Cons:

1. Creator Database is Very Small.
2. Technical Issues.
3. Bug Issues.
4. Technical Complexity.
5. Poor User Interface.

User Review on G2:

What To Choose?

Selecting the right influencer marketing tool out of these 10 best influencer marketing tools depends on your needs, budget, and priorities. If you run multiple high-volume influencer campaigns and require advanced analytics and large-scale campaign management, a premium platform like Aspire, GRIN, and CreatorIQ might be the best fit. For newer brands just getting started with influencer marketing, a basic, intuitive and cost-effective platform like Upfluence, Modash, and Influencity is ideal.

If you want a complete, automation-driven platform that simplifies influencer discovery, outreach, and management, at a cost-effective budget, then SARAL is an excellent choice.

It is an all-in-one influencer marketing platform excels at what matters most:

• Finding influencers across Instagram, YouTube, and TikTok.
• Automating repetitive tasks (emails, follow-ups, tracking)
• Organizing creator relationships in one place
• Simplifying performance tracking
• Running all types of campaigns (gifting, seeding, affiliate, ambassador programs, etc.) from one tool

...and so much more so you can focus on things that can't be automated, like building relationships.

Let's show you in person.