Influencer marketing is a powerful strategy that eCommerce brands use to reach their target audience through trusted personalities on social media. Instead of relying solely on traditional advertising, brands collaborate with influencers who have established credibility and a loyal following in specific niches. This approach allows brands to create authentic connections, enhance engagement, and drive sales effectively.
However, managing influencer marketing campaigns manually can be time-consuming, very manual, and inefficient. This is where influencer marketing tools come into play.
What Are Influencer Marketing Tools?
Influencer marketing tools are software tools designed to help brands find, connect with, and manage influencers efficiently. These tools streamline the entire process—from influencer discovery to campaign management and performance analysis.
Some key functionalities of influencer marketing tools include:
Influencer discovery:Find influencers and filter them based on niche, audience size, engagement rates, and demographics.
Social Listening: Track brand mentions, hashtag mentions, request UGC rights, and download influencer UGC.
By using these tools, brands can maximize their influencer marketing efforts with greater efficiency and accuracy.
Why Do We Need Influencer Marketing Tools?
Managing influencer marketing campaigns without the right tools can be overwhelming and very manual. Influencer marketing tools simplify and enhance the process by offering the following benefits:
Find the right influencers – AI-powered searches, engagement analytics, and filtering options help brands connect with influencers who align with their goals.
Save time via automation –These tools automate repetitive tasks like influencer outreach, content approvals, and performance tracking, allowing marketers to focus on strategy and relationship-building instead of manual work.
Make data-driven decisions – Detailed analytics allow marketers to track campaign success, measure influencer performance, and refine future marketing strategies.
How to Choose the Best Influencer Marketing Tool?
With so many influencer marketing tools available, selecting the right one can be challenging. Here are some key factors to consider when making your choice:
Ease of use – The tool should have an intuitive interface that allows marketers to navigate easily without a steep learning curve.
Pricing – Look for a tool that fits within your budget while offering the necessary features. Many platforms provide scalable pricing plans.
Features & value – Ensure the tool supports your workflow, including influencer discovery, relationship management, analytics, and reporting.
Integration capabilities – Check if the software integrates with other marketing tools and platforms for a seamless experience.
Choosing the right influencer marketing tool can significantly impact your campaign’s success, helping you optimize processes and achieve better results.
10 Best Influencer Marketing Tools - At a Glance:
1. SARAL
Who Should Use This?
SARAL is a platform designed for online stores and DTC brands of all sizes, as well as influencer marketing agencies of any scale. Whether you're an influencer marketing manager, a Chief Marketing Officer, or a CEO/Founder, SARAL provides the tools to create and manage your brand ambassador programs effectively. It's user-friendly and adaptable for anyone looking to leverage the power of brand advocates.
Pricing:
SARAL offers flexible quarterly pricing to suit different stages of your influencer marketing journey:
Starter: $3.6k per quarter. Ideal for those just beginning to explore influencer marketing.
Business: $4.5K per quarter. Well-suited for businesses looking to expand their existing influencer programs.
Professional: $7.5K per quarter. Designed to help streamline large-scale influencer initiatives.
Yes, a free trial is available for you to explore SARAL's features once a call is complete. Try it out for yourself here.
Key Features:
Discover Influencers: Easily find creators on platforms like TikTok, YouTube, and Instagram. SARAL provides detailed data, including audience demographics and contact information, to help you identify the best influencers for your brand partnerships.
Simplify Outreach: Use automated and personalized outreach campaigns, including automated email sequences and an AI-powered inbox, to save time while maintaining authentic engagement with potential collaborators.
Manage Influencer Relationships: Build and maintain long-term relationships with your affiliates, brand ambassadors, and influencers through an organized and intuitive CRM system.
Measure Sales Impact: Generate unique affiliate links, discount codes, and UTM parameters to accurately track the sales driven by each influencer.
Monitor User-Generated Content: Utilize SARAL’s social listening capabilities to automatically track content created by influencers about your brand, ensuring you never miss important mentions or opportunities for engagement.
Integrate with Your E-commerce Platform: Seamlessly connect your Shopify, WooCommerce, Klaviyo, and PayPal accounts to simplify the management of your influencer programs.
Automate Routine Tasks: Streamline repetitive processes such as coordinating product shipments, managing follow-ups, tracking posts, and monitoring influencer performance with SARAL’s built-in automation features.
Enterprise brands that require advanced tools to handle large-scale campaigns efficiently, while companies with substantial marketing budgets seek premium, feature-rich platforms to maximize their influencer marketing efforts.
Pricing?
The average cost is about $31,000 annually. Custom plans will be provided only after a demo.
Small-to-Medium sized eCommerce Brands and influencer marketing agencies that need a comprehensive and data-driven influencer discovery and analytics tool to verify and track creators at scale.
Pricing:
Monthly plans start from $299. Yearly plans start from $199/mo paid yearly.
Custom plans will be provided upon request after demo.
Key Features:
Influencer Discovery & Analysis
Relationship and Email management:
Campaign tracking and management:
Payments
API Access
Pros:
Advanced influencer search & filtering
Detailed Influencer Data
Transparent Pricing
Influencer UGC Tracking
Cons:
Complexity
Credit Limitations
Inaccuracy
Steep learning curve
User Review on G2:
5. Upfluence
Who Should Use This?
Medium to large businesses, especially e-commerce brands, marketing agencies, and enterprises that run high-volume influencer campaigns.
Pricing:
Basic Packages: Some reports indicate that the platform can start as low as $478/month for smaller-scale businesses or more limited feature sets.
Enterprise Packages: For larger businesses or those needing more advanced features, the pricing can go up to $2,000/month or more.
Free Trial? No.
Key Features:
Creator + Blogger Database.
Influencer Recruitment, Scoring, & Segmentation.
Influencer Collaboration.
UGC & Campaign Management.
Influencer Whitelisting.
Influencer Compensation.
Reporting & Dashboards.
Campaign Analytics.
Data Import & Export Tools.
Pros:
Campaign Management
Ease of Use.
Influencer Management
Customer Support
Easy Integrations
Cons:
Audience Analysis is Limited.
Poor Customer Support.
Inaccuracies in Creator Data.
Locked-in Contracts Despite Early Dissatisfaction.
Lack of Clarity regarding pricing.
User Review on G2:
Getting authentic, high-converting UGC from influencers—without the high price tag is highly possible with the right tactics. Check out this FREE guide to learn proven strategies for sourcing cost-effective but authentic influencer content that feels real and drives tangible results.
6. GRIN
Who Should Use This?
Medium-to-Large sized eCommerce Brands with atleast 10+ member teams and $1M+ budgets
Pricing:
$25K - $40K per year. Custom plans are provided upon request only after demo.
Toxic Contracts Lock Brands in With No Way To Cancel.
Onboarding is Long and Takes Forever To Train The Team
Poor Customer Support.
Software is Clunky and Not Easy To Use
Limited Features and Hidden Fees, Constant Upselling.
Instagram Search Functionality isn’t available.
User Review on G2:
7. CreatorIQ
Who Should Use This?
Global eCommerce Brands and Enterprise brands having large influencer marketing budgets with large teams.
Pricing:
While specific pricing details are not publicly disclosed, reports suggest that plans typically start at approximately $2,350 per month with an annual commitment, totalling around $28,200 per year. Other sources indicate that pricing may begin at $36,000 per year, depending on the selected features and services.
Selecting the right influencer marketing tool out of these 10 best influencer marketing tools depends on your needs, budget, and priorities. If you run multiple high-volume influencer campaigns and require advanced analytics and large-scale campaign management, a premium platform like Aspire, GRIN, and CreatorIQ might be the best fit. For newer brands just getting started with influencer marketing, a basic, intuitive and cost-effective platform like Upfluence, Modash, and Influencity is ideal.
If you want a complete, automation-driven platform that simplifies influencer discovery, outreach, and management, at a cost-effective budget, then SARAL is an excellent choice.
It is an all-in-one influencer marketing platform excels at what matters most:
Finding influencers across Instagram, YouTube, and TikTok.