Top 12 Modash Alternatives: Features & Pricing Comparison

Brands use specialized tools to scale their influencer marketing efforts efficiently, avoiding the hassle of manual work. One such platform is Modash, known for its influencer discovery and analytics capabilities. It helps brands and agencies find creators, track performance, and analyze audience demographics to ensure partnerships drive real results.

While Modash is a popular choice for discovering influencers and verifying audience authenticity, some brands seek alternatives that better fit their needs. Let’s explore the top 10 Modash alternatives and why brands look beyond it.

Drawbacks and Limitations of Modash:

1. Lacking Features: Missing essential functionalities that users expect, limiting its overall usefulness.
2. Complex to Use: The platform has a steep learning curve, requiring extra time and effort to navigate efficiently.
3. Unusual Credit Limitations: Restricts how many influencer profiles users can review rather than how many they can save, creating unnecessary frustration.
4. Low Email Sending Limits: Severely limits the number of outreach emails users can send, reducing the effectiveness of influencer outreach campaigns.

Modash Alternatives: All Tools at a Glance

1. SARAL

Who Should Use This?

Ecommerce and DTC Brands of all sizes. Influencer Marketing Agencies of any scale. We developed this platform for influencer managers, CMOs, and CEOs/Founders. Anyone can use it and build your ambassador programs.

Pricing:

Starter: $12K/year. Suitable for those starting with influencer marketing.

Business: $15K/year. Suitable for those scaling your influencer programs.

Professional: $25K/year. Suitable to streamline your at-scale influencer programs.

Can’t pay the full amount upfront? No worries, we also offer quarterly and bi-annual plans.

Free Trial? Yes.

Key Features:

1. Find Influencers: Easily find creators across TikTok, YouTube, and Instagram. SARAL offers in-depth metrics, audience demographics, and contact details to help you connect with the best influencers for your brand.
2. Streamline Outreach: Automate personalized outreach campaigns at scale, saving time while maintaining genuine engagement.
3. Influencer Management: Build and nurture long-term relationships with creators by managing all affiliates, brand ambassadors, and influencers in one intuitive CRM.
4. Track Sales: Generate affiliate links, discount codes, and UTM links to accurately measure each influencer’s impact on your sales.
5. Track UGC: Utilize SARAL’s social listening tool to automatically track influencer UGC, ensuring you never miss key mentions or engagement opportunities.
6. Ecommerce Integrations: Seamlessly connect your Shopify, WooCommerce, Klaviyo, and PayPal accounts to streamline influencer program management.
7. Built-in Automations: Simplify repetitive tasks like product shipping, follow-ups, post tracking, and influencer performance monitoring with SARAL’s automation features.

Customer Case Studies:

1. Learn how Heart & Soil built brand awareness with influencers and saved hours on influencer discovery.
2. Learn how Nooma built a diverse influencer portfolio and streamlined influencer management with SARAL.
3. Learn how Augmentum turned influencer seeding into growth engine for their clients with SARAL.

Pros:

1. Intuitive Interface built for seeding/ambassador programs.
2. Built-in CRM To Manage Influencer Relationships.
3. Hand Held Onboarding and Monthly Reviews of Performance With Our Success Team
4. Saves Time With Built-In Automations.
5. 24/7 Customer Support.
6. No Percentage Cut From Your affiliate commissions.
7. Influencer Search Engine with access to 100M+ Creators.
8. Friendly Contracts & Dynamic Pricing for eCommerce Brands of All Sizes.

Cons:

1. Not A Creator Marketplace or a Limited Database.
2. Not Suitable For Passive Affiliate Programs.
3. Not Suitable For Influencer Whitelisting.
4. Not Suitable To Track Conversions From Creator’s Ads.

User Reviews on G2:

Modash Vs. SARAL:

Choose Modash if you need data-heavy influencer discovery through hashtags, bios, and brand mentions. But if you want a more intuitive, relationship-focused approach, SARAL is the better choice. SARAL lets you search by category and topics, offers a clean, easy-to-use CRM, and emphasizes long-term influencer partnerships. It scales with your brand and provides an all-in-one solution for discovery, outreach, relationship management, and performance tracking, going beyond just data analysis.

Book a consultative call today to try it out for yourself.

2. GRIN

Who Should Use This?

Medium-to-Large sized eCommerce Brands with at least 10+ member teams and $1M+ budgets

Pricing:

$25K - $40K per year. Custom plans are provided upon request only after a demo.

Free Trial? No.

Key Features:

1. Influencer Recruitment, Audience Analysis, Scoring, & Segmentation.
2. Influencer Collaboration.
3. UGC Management.
4. Influencer Compensation.
5. Reporting & Dashboards.
6. Campaign Analytics.
7. Data Import & Export Tools.

Pros:

1. Ease Of Use
2. Influencer Management
3. Organization
4. Campaign Management
5. Customer Support

Cons:

1. Toxic Contracts Lock Brands in With No Way To Cancel.
2. Onboarding is Long and Takes Forever To Train The Team
3. Poor Customer Support.
4. Software is Clunky and Not Easy To Use
5. Limited Features and Hidden Fees, Constant Upselling.
6. Instagram Search Functionality isn’t available.

User Review on G2:

Modash vs. GRIN:

Choose Modash if you want direct influencer communication, an integrated payment system, and comprehensive analytics. However, it has a steep learning curve and customer service issues. Grin is a better choice if you need strong campaign management, e-commerce integrations, and reliable customer support. But keep in mind its high costs, long-term contracts, and an ineffective payment process.

3. CreatorIQ

Who Should Use This?

Global eCommerce Brands and Enterprise brands having large influencer marketing budgets with large teams.

Pricing:

While specific pricing details are not publicly disclosed, reports suggest that plans typically start at approximately $2,350 per month with an annual commitment, totaling around $28,200 per year. Other sources indicate that pricing may begin at $36,000 per year, depending on the selected features and services.

Free Trial? No.

Key Features:

1. 20M Creators in its database.
2. Influencer Recruitment, Audience Analysis, Scoring, & Segmentation.
3. Influencer Collaboration.
4. UGC & Campaign Management.
5. Influencer Whitelisting.
6. Influencer Compensation.
7. Reporting & Dashboards.
8. Social Commerce. Integrations with social platforms APIs.
9. Heavy Data Analytics.
10. Data Import & Export Tools.

Pros:

1. Influencer Management.
2. Campaign Management.
3. Ease of Use.
4. Detailed Information
5. Customer Support.

Cons:

1. Technical Issues.
2. Complexity. Very hard and clunky interface to use.
3. Very Expensive Annual Contracts.
4. Inaccurate data of some of the creators and their audiences.
5. Creator Issues. Certain analytics may not exist for all the creators or be outdated.

User Review on G2:

Modash Vs. CreatorIQ:

Choose Modash for advanced influencer discovery, seamless collaboration, and customizable reporting at a lower cost. It offers flexible pricing and an intuitive platform. But, if you are an enterprise running a high-volume influencer campaign, then CreatorIQ is a good fit as it caters more to enterprises with complex workflows and deep integrations.

4. Upfluence

Who Should Use This?

Medium to large businesses, especially e-commerce brands, marketing agencies, and enterprises that run high-volume influencer campaigns.

Pricing:

Basic Packages: Some reports indicate that the platform can start as low as $478/month for smaller-scale businesses or more limited feature sets.

Enterprise Packages: For larger businesses or those needing more advanced features, the pricing can go up to $2,000/month or more.

Free Trial? No.

Key Features:

1. Creator + Blogger Database.
2. Influencer Recruitment, Scoring, & Segmentation.
3. Influencer Collaboration.
4. UGC & Campaign Management.
5. Influencer Whitelisting.
6. Influencer Compensation.
7. Reporting & Dashboards.
8. Campaign Analytics.
9. Data Import & Export Tools.

Pros:

1. Campaign Management
2. Ease of Use.
3. Influencer Management
4. Customer Support
5. Easy Integrations

Cons:

1. Audience Analysis is Limited.
2. Poor Customer Support.
3. Inaccuracies in Creator Data.
4. Locked-in Contracts Despite Early Dissatisfaction.
5. Lack of Clarity regarding pricing.

User Review on G2:

Modash vs. Upfluence:

Choose Modash for flexible monthly plans and a massive database of over 250 million influencers, compared to Upfluence’s 4 million. If you want influencers on Pinterest, Twitch, and bloggers, then Upfluence is a better choice. However, Upfluence requires yearly commitments with no free trial.

5. Later

Who Should Use This?

Global/Enterprise Brands running high-volume influencer and customer loyalty campaigns.

Pricing:

No set prices. Custom pricing plans will be provided upon request after a demo.

Free Trial? No.

Key Features:

1. Influencer Recruitment, Audience Analysis, Scoring, & Segmentation.
2. Influencer Collaboration.
3. UGC & Campaign Management.
4. Customer Loyalty Engine.
5. Influencer Compensation.
6. Reporting & Dashboards.
7. Campaign Analytics.
8. Data Import & Export Tools.
9. Social Commerce.

Pros:

1. Ease of Use.
2. Influencer Management.
3. Campaign Management.
4. Communication.
5. Customer Support.

Cons:

1. Creator Database is Very Small.
2. Technical Issues.
3. Bug Issues.
4. Technical Complexity.
5. Poor User Interface.

User Review on G2:

Modash vs. Later:

Choose Later if you need a blend of influencer marketing, social media scheduling, and content planning, especially with strong TikTok capabilities. However, if your priority is advanced influencer discovery, in-depth audience insights, and scalable influencer outreach, Modash is the better option.

6. Meltwater

Who should use this?

Large ecommerce brands or marketing agencies of any scale.

Pricing:

There are three plans: Essentials, Suite, and Enterprise. All of which will be provided upon request after a demo call.

Free trial? No.

Key features:

1. Influencer Identification
2. Custom Reports
3. Dashboards
4. Keyword Targeting
5. Custom Feeds and Alerts
6. Social Measurement
7. Reporting
8. Sentiment Analysis
9. Media Channel Coverage
10. Geographic Coverage

Pros:

1. Influencer discovery
2. Comprehensive analytics.
3. Reporting Functionality
4. Influencer Data

Cons:

1. Very complex to use.
2. Social Media Reauthentication Issues
3. Technical Glitches
4. Manual Search for Micro-Influencers

User Review on G2:

Modash Vs. Meltwater:

Choose Modash if you need an affordable, month-to-month influencer marketing solution with a strong focus on content and UGC collection. However, if you require advanced CRM features and more robust relationship management with social media tools, Meltwater is better option. The decision depends on whether your focus is influencer partnerships or broader social media intelligence.

7. Aspire

Who Should Use This?

Large-sized eCommerce brands and influencer marketing agencies that work with large-sized brands.

Pricing:

No public pricing or monthly plans are available. All prices will be provided upon request after a demo.

Free Trial? No.

Key Features:

1. Influencer Recruitment, Audience Analysis, Scoring, & Segmentation.
2. Influencer Collaboration.
3. UGC & Campaign Management.
4. Influencer Compensation.
5. Reporting & Dashboards.
6. Monitoring.
7. Campaign Analytics.
8. Data Import & Export Tools.

Pros:

1. Influencer Discovery
2. Ease Of Use
3. Customer Support
4. User Interface

Cons:

1. Influencer Management
2. Search Functionality Issues
3. Takes Weeks To Set it up.
4. Creator Issues
5. Training Your Team Takes Time.

User Review on G2:

Modash Vs. Aspire:

Choose Aspire if you want a full-service agency alongside influencer marketing software, with strong workflow automation and an easy-to-use interface. However, if you prefer a data-driven platform with advanced influencer discovery and a flexible, software-only approach, Modash is the better fit.

8. Captiv8

Who should use this?

Large-sized eCommerce brands and marketing agencies with larger marketing budgets running high-volume influencer campaigns.

Pricing:

Reports have said that basic plans start from $2000/month with a commitment period of 6 months. Custom pricing plans will be provided after a demo call.

Free Trial? No.

Key Features:

1. Influencer Recruitment, Audience Analysis, Scoring, & Segmentation.
2. Influencer Collaboration.
3. UGC & Campaign Management.
4. Influencer Compensation.
5. Reporting & Dashboards.
6. Influencer whitelisting.
7. Campaign Analytics.
8. Data Import & Export Tools.
9. Ecommerce Integrations
10. Social Commerce

Pros:

1. Track hashtags and locations for better discovery.
2. Hourly post analysis suggests the best time to post.
3. AI tags and categorizes influencers for precise results.
4. Campaign Management

Cons:

1. Limited onboarding makes learning slower.
2. New features launch with little guidance.
3. Data Inaccuracy
4. Technical Issues

User Review on G2:

Modash vs. Captiv8:

Choose Captiv8 for AI-driven discovery, in-depth analytics, and revenue tracking, ideal for scaling influencer campaigns. Modash is better for B2C brands needing a large influencer database, precise filters, and personalized outreach on Instagram, YouTube, and TikTok.

9. Traackr

Who Should Use This?

Large Enterprise Brands, Brands Focused on Influencer Spend Compliance, Agencies Managing Enterprise Clients, and Data-Driven Marketing Teams.

Pricing:

Growth Plan - $25K/year, Standard Plan - $32K/year, Plus Plan - $55K/year.

Free Trial? No.

Key Features:

1. Influencer Recruitment, Audience Analysis, Scoring, & Segmentation.
2. Influencer Collaboration.
3. UGC & Campaign Management.
4. Influencer Whitelisting.
5. Influencer Compensation.
6. Reporting & Dashboards.
7. Social Commerce.
8. Data Analytics.
9. Data Import & Export Tools.

Pros:

1. Ease of Use.
2. Influencer Management.
3. Campaign Management.
4. Detailed Influencer Data.
5. Metrics Tracking.

Cons:

1. Slow Loading.
2. Inaccurate Influencer Data.
3. Automated Influencer Outreach Isn’t Possible.
4. Search Functionality Issues.
5. Clunky and Hard To Use.

User Review on G2:

Modash vs. Traackr:

Choose Traackr for multi-platform analytics, brand safety, and gifting campaigns, but it requires a yearly commitment. Modash, with its larger database and flexible monthly plans, is a better fit for brands focused on finding and managing influencers on Instagram, YouTube, and TikTok.

10. Shopify Collabs(formerly Dovetale)

Who Should Use This?

Small-to-medium-sized eCommerce businesses, exclusively Shopify merchants new to influencer and affiliate marketing.

Pricing:

Shopify Collabs is free for both merchants and creators to use. The only cost is a 2.9% fee on automated payments for sales driven through creator collaborations.

Free Trial? Yes.

Key Features:

1. Creator Marketplace.
2. Creator Management.
3. Creator Performance Tracking.
4. Affiliate Payments.

Pros:

1. Easier Access to Influencers
2. Simple Management
3. Automated Payments & Tracking
4. Creator Recruitment
5. Ideal For New Brands

Cons:

1. Restricted Marketplace Network
2. Not Suitable for Long-Term Influencer Seeding/Ambassador Programs
3. Bulk Email Outreach Isn’t Possible
4. Limited Features
5. Unresponsive Customer Support

User Review on G2:

Shopify Collabs vs. Modash:

Choose Shopify Collabs if you run a Shopify store and need a simple tool to start with influencer collaborations and product gifting. However, its search capabilities are limited. Modash is a better fit for brands needing advanced influencer discovery and campaign management beyond the Shopify ecosystem.

11. Influencity

Who Should Use This?

Small-to-Medium sized eCommerce and DTC Brands.

Pricing:

Monthly plans range from $398 - $998, while the enterprise pricing plan will be provided upon request after a demo.

Free Trial? Yes.

Key Features:

1. Influencer Recruitment, Audience Analysis, Scoring, & Segmentation.
2. Influencer Collaboration.
3. UGC & Campaign Management.
4. Influencer Compensation.
5. Reporting & Dashboards.
6. Campaign Analytics.
7. Data Import & Export Tools.
8. Social Commerce.
9. Ecommerce Integrations.

Pros:

1. Influencer Management.
2. Ease Of Use.
3. Filtering features.
4. Customer Support.
5. Detailed Influencer Data.

Cons:

1. Influencer Credits Issue.
2. Search Functionality Issues.
3. Social Listening Feature is Very Limited.
4. Discount Code Tracking Issues.
5. Complexity.

User Review on G2:

Modash vs. Influencity:

Choose Influencity if you need a streamlined, data-driven approach to influencer search and analytics. However, Modash is a better fit for brands looking for a broader feature set, including advanced discovery, campaign management, and influencer relationship tools.

12. Hypeauditor

Who should use this?

Small and Medium-sized brands with smaller influencer marketing budgets.

Pricing:

Basic plans start from $399/month. Custom plans will be provided upon request after a demo call.

Free Trial? Yes.

Key Features:

1. Influencer Recruitment, Audience Analysis, Scoring, & Segmentation.
2. Influencer Collaboration.
3. UGC & Campaign Management.
4. Influencer Compensation.
5. Reporting & Dashboards.
6. Influencer whitelisting.
7. Campaign Analytics.
8. Data Import & Export Tools.
9. Ecommerce Integrations

Pros:

1. 50M+ influencer accounts.
2. Detect fake followers.
3. Smart influencer insights.
4. Audience analysis

Cons:

1. Data inaccuracy
2. Lack of helpful features
3. Lack of Facebook data
4. Creator Issues
5. Technical Issues.

User Review on G2:

Modash vs. Hypeauditor:

Choose Modash if you need access to a larger influencer database, seamless invoice management, and the ability to analyze creator performance without authentication. On the other hand, HypeAuditor is a better fit if you require built-in Zapier integration, brand mention-based influencer search, and agency support for managing campaigns.

Which Platform To Choose?

Ultimately, the best Modash alternative depends on your specific needs, whether it’s advanced analytics, influencer relationship management, or seamless e-commerce integration. Platforms like Traackr and Captiv8 cater to data-driven brands, while Aspire and Influencity offer streamlined influencer discovery. If flexibility, ease of use, and powerful search tools are your top priorities, there’s another option that might be an even better fit for you.

You can use SARAL, which has one of the largest influencer search engines(100M+), bulk outreach automation tools, influencer management features, social listening, and advanced reporting & analytics tools, making it an excellent choice to launch and scale your influencer marketing efforts at a brand-friendly pricing.

Book a demo call to see if SARAL is a fit.